Blogging is one of the most widely used B2B content marketing strategies… it builds links and authority, provides a platform to promote your products or services and can help your prospects understand the value of your offer.
How are you with blogging? Good, bad or indifferent, the importance of blogging and B2B content marketing is strong. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
Try out the strategies below to enhance what you’re already doing in business.
Did you know longer blogs generate more leads and are shared more often? Long-form blog posts generate 9x more leads than short-form blog posts. This is an interesting stat, because most of us think shorter blogs are easier to read (especially on a mobile phone). It turns out that longer blogs are shared more frequently.
Although the average blog post is up to 1,142 words, a study by SerpIQ found that top ranking content is usually just over 2,400 words. This could be tied to the fact that longer blog posts get more backlinks.
If you are an avid content creator, try updating your old blogs to gain better results. Bloggers who update their content are 74% more likely to get strong results. Only 55% of bloggers do so. (Orbit Media) So, revisit your old posts, expand and add graphics or videos to them.
According to LinkedIn, the top three content marketing tactics are blogging (65%), social media (64%), and using case studies (64%).
Blogging and social media go hand in hand. Blogs are discovered by prospects as they search for the key word terms used in your writing. The consistent use of social media helps build a relationship with them.
94% of B2B marketers use LinkedIn to distribute content.
You get a lot of marketing bang utilizing blogs since they rank high as the most consumed content over 3 coveted demographics: Millennials, Generation X and Baby Boomers!
Stuck on what to even blog about? Take a few minutes to consider these possibilities: what are you passionate about? Have you discovered a way to make someone’s life easier? A business hack? What amazing skill do you possess that others want as well?
Think about the blogs you read, are they missing something? What value can you bring for your readers and prospects? Maybe you have noticed people coming to you with a specific problem. What solution or advice have you given? Write about that.
Now that we’ve looked at the power of using blogs as part of your marketing strategy, let’s look at the importance of using social media to create a relationship with your prospects.
First, why should you create a relationship with your prospect on social media? The stats give us good reason. 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not.
Four in 10 reps have recently closed two to five deals directly thanks to social media.
Half of the revenue gain is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising. If you’re selling in one of these industries now is the time to act!
How can you start making moves to reach your target prospects with blogging and social media? We have a surefire way to creating and posting consistent content. Want to know how? Watch the video and schedule an appointment to see how this automated method can work for you.
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