Month: May 2019

8 eCommerce Business Growth Hacks

Growth

Growing your eCommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your eCommerce business:

Establish a Unique Brand Personality

Establish Unique Brand Personality

An excellent way to grow your eCommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing Strategies

Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Use Visual Content

Visual Content Marketing Statistics

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competetitors

Coke V Rb Interests

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use A Fulfillment Solution

Fulfillment

Another way to grow your eCommerce business is by making use of a Fulfillment service. Fulfillman offer a variety of services for all kinds of eCommerce businesses,and have keen prices, making it a great option for many. It takes care of much of the heavy lifting involved in running an eCommerce store in on place, leaving them free to concentrate on other aspects of the business. You can see more and sign up for Fulfillman here.

Use High Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

There you have it! Above are a few useful tips for growing your eCommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your eCommerce business effectively.

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Filed under: eCommerce, Marketing, WordpressTagged with: ,

Reduce Cart Abandonment In eCommerce

cartabandonment

What is Shopping Cart Abandonment?

Cart abandonment does not happen often in brick and mortar shops. Because of the ease of online shopping this phenomenon is only really relevant when talking specifically about ecommerce shops.

To put this ecommerce problem into some kind of perspective, three out of four shopping carts are abandoned, and the average abandoned cart rate rose 2% over the last year.

On average, over 70% of your potential customers are abandoning their shopping carts. ? See how to fix this on your ecommerce site.

Cart abandonment represents a major gap in potential conversions. For instance, it’s been found that a 65% cart abandonment rate leaves a 97.9% gap in conversions, which costs marketers an average of $2 to 4 trillion per year. Forrester Research suggests annual losses of $1

Additional ideas for speeding up your website

Optimize your images.

Offload and cache different files such as PDFs and MP3s.
Cache as much of your content as possible. You can opt for a caching plugin, though there are certain web hosts which handle caching for you.

Cache Hit Miss

Use a content delivery network (CDN).

Depending on the location, we’ve seen a CDN decrease overall load times by over 50%!

Optimize your WordPress database.

When you delete a plugin from your WordPress database using the standard method, it typically leaves behind tables and rows in your database, which, over time, can slow your website down. When your site gets too heavy, you can opt to limit post revisions or delete old ones. You may also convert tables from MyISAM to InnoDB, and clean up your wp_options table.

2. Shorten & Simplify the Checkout Process

Some 21% of shoppers said that the reason why they’ve abandoned a shopping cart was because the checkout process was too long or daunting. According to the Baymard Institute, the average large-sized ecommerce site can increase their conversion rate by 35.26% through better checkout design.

A few ideas to simplify checkout:

Offer one-step checkout (like Amazon) or look for ways to decrease the steps necessary to check out.
Offer guest checkout. 35% of online transactions are usually dropped because the website required the user to create an account before checkout. Some of the reasons why visitors don’t want to make a user account include privacy, full email inboxes, lack of time, and uncertainty around the purchase.
Strip down and simplify checkout. This could be done in a number of different ways. For example, Kinsta removes distractions on their checkout page by stripping out the top header. You can also see where you are at in the process as you go.

Ecommerce Checkout Simplified

Take a step back to really consider your existing checkout process: either in terms of a self-audit or through usability testing. Is there anything particularly confusing about it? Are there any fields you can eliminate? Test new changes and make sure to measure the impact on your conversions before fully committing to them.

3. Offer Alternative Payment Methods

When you open up an ecommerce shop, you are potentially opening yourself up to doing business with the whole world. Knowing this, you must realize that one payment method won’t be sufficient for customers in different countries. You may have to incorporate multiple different payment methods depending on where in the world your customers live.

Stripe and PayPal (connected to bank accounts, debit cards, and credit cards) are some of the most common methods for receiving payment that ecommerce stores accept. New, up and coming alternative payment methods to consider on top of these include Apple Pay, Amazon Pay, and Google Pay.

4. Consider Offering Free Shipping

According to Statista, expensive shipping is the top reason why people abandon their carts, but according to Fulfillment Service, free shipping is not the only factor to consider for drawing in new customers. Low prices are the #1 reason why customers revisit ecommerce sites.

Upon checkout, 78% of respondents said they prefer free shipping over expedited shipping. And 67% of the time, customers will choose the cheaper shipping method over the fastest one (which represents 2% of customers). Furthermore, 58% of customers are willing to wait anywhere between 4-7 days to receive an item they bought online, but as an online seller, you also have to provide an expected time frame or delivery date to keep customers happy.

Of those surveyed, 58% want free or discounted shipping, while 28% want a variety of shipping options.

Although free or fast shipping is enough of an incentive to increase sales, it’s important to understand the impact on your bottom line because shipping costs can eat into 5% or more of the total cost. In general, about half of small to medium-sized businesses surveyed said that offering free shipping increased profits.

As retailers, it’s important to find the sweet spot between adding costs and increasing sales.

Here are a few ways that retailers are doing so in terms of shipping:

Offering free shipping on standard delivery, but additional fees for premium services, such as expedited shipping.
Charging shipping for low-value products but offering free shipping for high-value products.
Using lower-cost carriers and offering free shipping if these carriers are chosen by the customer.
5. Inspire Trust with Great Website Security and Reviews
35% of individuals will abandon a website if it does not appear to have a security badge.

If you’re wondering what specific security badges to use, a Baymard survey found that the most trusted badge was Norton (35.6%), followed by McAfee (22.9%), TRUSTe (13.2%), and BBB Accredited (13.2%).

Aside from including security badges, incorporate additional website security features, such as password encryption and SSL certificates (a must — HTTPS is now a Google search ranking factor) so that your customers know you’re legitimately interested in their safety and the badges aren’t just for show.

You can also help customers get over their initial hesitation of purchasing from you through peer reviews, which demonstrate that your store is a legitimate place to shop. 84% trust online reviews as much as personal recommendations. Get creative and place your customer reviews around your ecommerce site. Place your best review on your check out page to lower the chance that a potential customer will abandon the cart.

Ecommerce Customer Reviews

6. Provide a Solid Mobile-Friendly Shopping Experience
More than half of global web traffic is attributed to mobile users.

Struggling with downtime and WordPress problems? Kinsta is the hosting solution designed to save you time! Check out our features
76% of smartphone owners that search for a business visit it within the day; 28% of those searches result in purchases. 59% of ecommerce website visits are on mobile devices, with mobile activity accounting or 38% of ecommerce revenue. Among the three most common devices used to shop online, mobile accounts for the highest abandoned cart rate (85.65%), vs desktop (73.07%), and tablet (80.74%).

One strategy that you might employ to optimize for mobile-friendliness could involve using Google AMP, which offers a way for users to view your site quickly by providing a stripped down version of it. There are several plugins you can use to activate this functionality, such as AMP for WooCommerce, and WP AMP. However, you should also test this extensively as AMP has a lot of issues.

You’ll also want to consider our guide on making sure your WordPress site is optimized for Google’s mobile-first index.

How to Mend Shopping Cart Abandonment with Abandoned Cart Emails
If your customers still abandon their shopping carts at a high rate despite your best efforts onsite, there’s good news: you can still get them back with the help of abandoned cart emails.

Abandoned cart emails are helpful and effective. Here are some abandoned cart email statistics to take note of from Moosend:

Open rate: 45% of cart abandonment emails are opened on average.
Click through rate: 21% of the emails are clicked on.
Conversion rate: 10.7% of recipients completed their purchases. According to Barilliance, abandoned cart emails can lead to a 18.64% increase in conversion rates!
You can create your own abandoned cart emails with the help of your email marketing provider and/or ecommerce platform (for example, BigCommerce offers abandoned cart recovery features built-in).

Additionally, these solutions can help simplify the process:

Jilt

Developed by the SkyVerge team, an official WooCommerce partner, Jilt was created to help ecommerce stores recover lost sales due to shopping cart abandonment.

Jilt Ecommerce Wordpress Plugin

Jilt is a plugin that you install. It integrates with platforms such as WooCommerce, Easy Digital Downloads, and Shopify. Once you’re using Jilt, it monitors incoming customers and tracks them. Once they abandon their shopping carts, it kickstarts an automated email campaign to try to make them come back.

Jilt Analytics

One great thing about Jilt is that they show you how much extra income you can make by reaching customers you could’ve lost. On that note, you’re only charged for the customers that you actually reach through your campaigns. You can also have Jilt dynamically create unique discount codes for you.

Conversio

Conversio Woocommerce Plugin

Conversio is an email marketing company that specifically targets ecommerce stores.

They allow you to send any relevant ecommerce emails, such as receipts, abandoned cart emails, follow-up emails, product reviews, newsletters, and feedback emails. Conversio offers beautiful pre-designed email templates, powerful segmentation, and automated campaigns. Like Jilt, Conversio also charges according to a flexible pricing model.

Abandoned Cart Email Best Practices

Some key abandoned cart email practices to take note of:

Send more than one email. In fact, you should aim to send at least two. The best campaigns involve sending three emails (resulting in an average of 18.2% additional sales). Send the first email within the hour. If you send one beyond 24 hours, the conversion rate halves. Then, send the second email 24-36 hours after abandonment, and the third one 72 hours after.
Offer additional discounts. Offer a bigger discount in each of the emails. The solutions above have the ability to create a dynamic discount code in your email templates.

Timing is important. According to a study by Barilliance, sending your first email during the ideal time can result in a 20.3% conversion rate (versus a 12.2% conversion rate during the non-ideal time). This also affects the conversion rate of the follow-up email (a 17.7% conversion rate during the most optimal time, versus 7.7% otherwise).
Write a subject line that will get you noticed. Personalization (by using both the receiver’s name and recommending products based on what they were going to purchase) is something to strive for.
Summary

Ecommerce is enjoying spectacular growth but it’s not at the apex of what it could be, with three-fourths of shopping carts abandoned, on average. This can be remedied by understanding why customers abandon their shopping carts and implementing strategies to counter major problem areas on your eCommerce website. If you enjoyed this post, why not check out this article on eCommerce Growth Hacks!

Post by Xhostcom Wordpress & Digital Services, subscribe to newsletter for more!

Filed under: eCommerce, Marketing, WordpressTagged with: ,

Best New SEO Software

Best-SEO-Software-for-Small-Businesses-Ftrd32

I love tools and I have a pretty solid collection of them that I am using daily. In this article I share my most recent SEO software that’s really useful.

All-in-One Marketing Dashboard Tools

There are a few comprehensive SEO suites that report on anything under the sun, from on-page issues to rankings and backlinks.

Although I use SEMRush, there are a few other nice ones which may be of interest, depending on your application.

Ahrefs Semrush Serpstat Spyfu
Features Ranking analysis, keyword research, on-page audit, position monitoring, SERP analysis, competitive analysis, backlink research
Price $99 $99.95 $19 $39

They all have free trials, so you can check each of them before you decide which one you like best.

Here are some of the main features of each platform.

Ahrefs: Advanced Keyword Research and Analysis

Ahrefs most powerful feature is their Keyword Explorer. Not only will it extend your keyword and calculate keyword difficulty (i.e. how high the organic competition is), it will also suggest related keywords. This helps a ton in finding alternative, less competitive keywords to focus on:

ahrefs-marketing-dashbord-tool

Semrush: Multi-Feature Position Tracking

Semrush is the primary SEO dashboard I use. They have a ton of historical data and their tools are excellent. My favorite one is their ranking position tracker. Its pretty cool that you can track positions inside “Featured Snippets” and “People Also Ask” sections:

semrush-marketing-dashbord-tool

Serpstat: Keyword Clustering

Serpstat‘s Clustering feature is one of its kind. It helps you organize your keyword lists by relevancy, make sense of thousands of queries, understand your niche better and optimize for several keywords at a time. It’s a must-use feature for every topic research because it shows you how you can optimize one page for several queries.

serpstat-cluster

Spyfu: Indepth Position History

Spyfu is one of the oldest all-in-one marketing dashboards out there. Initially focusing on PPC tracking, the tool has successfully expanded into organic SEO. Prbably the best feature is their organic history feature visualizing which pages were ranking for a given query throughout the years:

spyfu-marketing-dashboard-tool

Social Media Promotion Tools

A tool that I only recently discovered for social media promotion is Viral Content Bee,

viral-content-bee

Like as many VCB-driven updates on Linkedin, Pinterest and Tumblr

This way Viral Content Bee builds both traffic and social media interactions in the best and most useful way.

Content Marketing Tools

There are lots of tools I am using for inspiration and topic research, including Google of course. Here are two of those tools I am using on a daily basis:

TextOptimizer: Content Optimization and Research

TextOptimizer is the semantic search tool that extracts related topics and entities from Google’s SERPs and lets you better research and optimize your content. It directs and empowers your writing and helps you structure your content in a most efficient way too. You can check my detailed review of Text Optimizer here.

textoptimizer-intent

Buzzsumo: Competition Research, Influencer Marketing, Content Inspiration

Buzzsumo is another tool that can be used in so many ways and improve so many processes.

Probably the best features inside Buzzsumo are:

  • “Content alerts” sending you emails whenever anyone mentions your keyword (e.g. your brand name in-content)
  • Content Analyzer allowing you to see (recently) popular content around any keyword
  • Question Analyzer allowing you to see questions around any keywords that are being asked in the discussion boards (including Reddit, Quora and Amazon Q&A)
  • Backlink Analyzer allowing you to see people behind backlinks (there’s really no alternative to that!). You can also filter backlinks by date which gives you a solid list of bloggers to reach out to:

buzzsumo-backlinks

Backlink Analyser Tool

Backlinks

Neil Patels new backlink tool is pretty good and a welcome addition to the web stars armoury, and you can get some great insights for your site using it, at https://neilpatel.com/backlinks/

It’l give you a good insight in to your sites backlinks and what you can do to improve them.

So that’s a round up of some of the better marketing tools available today, its pretty certain that you’ll find some of them useful, don’t forget to get your copy of my favorite, SEMRush!

Semrush

If you enjoyed this post, why not check out this article on SEO Link Building!

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Filed under: eCommerce, Marketing, WordpressTagged with: ,

Wordpress Tips For Google Indexing

Everyone wants to be on Google’s first page, maybe even the first place? There probably isn’t a website owner out there who doesn’t dream of it.

After all, you invested a lot of time and energy to create the best possible website. Why wouldn’t you want your effort to be rewarded?

However, you know what’s the first step to getting to Google’s pole position? Getting the site indexed at all. Sometimes websites don’t even make it that far.

In the online universe, that’s pretty much a disaster. If you are not picked up by search engines, your website is going to be invisible for 99.999% of the people on the Internet and you can completely forget about organic traffic.

Granted, there are alternate traffic sources, but visitors from search engines remain one of the most important and potentially profitable options.

In order to avoid this kind of catastrophe, in this article, we will look at reasons why you may be shunned by Google and then over a step-by-step approach to ensure this doesn’t happen.

How Does Google Find My Site?

Before we get started, we need to settle on some search engine basics and important vocabulary. This will make it easier for beginner to understand the following.

To find content for their search results, Google relies on so-called search spiders. These are automated programs that scour the Internet and report the content of websites to search engines.

All major search engines have their own spiders (for example, Google’s is called Googlebot, and there are many more out there.

The process of exploring a website and its content is called crawling. It’s what the Googlebot does to understand what your posts and pages are all about.

The phase after that is called indexing. It means if your content has been deemed worthy by the snarky little robot, it is then processed and added to the Google index. This index, in turn, feeds into the search results

What If My Site Isn’t Indexed By Google?

The first step to see whether your site has popped up on Google’s radar is typing site:yourdomain.com into the Google search bar (naturally, exchange yourdomain.com with your actual domain).

This will show you all the pages under your domain that Google has on their index. If the results are completely empty, that means the search engine is either completely oblivious of your content or something is going on with your site that keeps it from being indexed.

This can happen for several reasons:

  • There are problems with your server such as technical issues or faulty configuration
  • Your website violates some of Google’s terms and has been penalized
  • Your WordPress site or its SEO settings are configured badly
  • You haven’t taken any measures to get indexed or even noticed
  • The site is too new and Google hasn’t had enough time to add it to their index

Every case is different and there can be more than one issue at play. However, don’t worry, though we will go over each of these factors in detail below.

Also, note if you are here because you would like to improve the rankings of your already-indexed posts and pages. That is a different case and you might want to check out these articles .

Making Sure Your Website Gets Indexed by Google

In a way, we are completely at Google’s mercy when it comes to being found on the web. No index, no organic traffic.

However, the good news is that there are plenty of things we can do to move Google into giving us a spot in their SERPs which we will talk about in the following.

Use A Good Hosting Provider

One of the first potential barriers to getting indexed by Google is the hardware your site runs on.

Slow server speed, downtime, and disconnects can cause search spiders to abandon their cause. While not very common, it is a possibility.

Since in hosting you get what you pay for, investing in a quality host with good hardware and excellent availability is always worth it.

Write High-Quality Content

The thing about being indexed by Google is, we don’t just want them to be aware of our site, but be aware of it in a good way.

If your site is empty or — worse — full of crappy content, it might get indexed but it won’t get anywhere near the front row of the SERPs. That’s almost as bad as not being indexed at all.

It’s no secret that Google cares about the relevancy and quality of your content. For that reason, when you set up your site, focus on high-quality, useful, original content. Naturally, that also means to stay away from duplicate and/or scraped content.

Check Settings In WordPress

During the development phase, usually the last thing we want is to be indexed by search engines. In fact, we want to keep Google and Co as far away from our site as possible.

Otherwise, we may be caught with incomplete (and thus low-quality) content and Google will form an opinion about our site based on that. No good.

The problem is only when we forget to revert the measures we have taken to keep search engines away after our site goes live.

One of the most common mistakes is to leave “discourage search engines from indexing this site” active in the back end of WordPress. That’s basically a death sentence for organic traffic on your site.

So, in order to make sure you get indexed (or if you are having problems appearing on Google), definitely have a look at this setting at the bottom of Settings > Reading to make sure it is unchecked.

Don’t forget to save if you made any changes.

Set Up The robots.txt file Correctly

Telling WordPress to discourage search engines does a bunch of things. For one, it adds noindex and nofollow meta tags to the head of your website (more on that below) and also keeps anyone from pinging your site.

Most importantly though, this setting configures the WordPress-internal robots.txt file to disallow all search spiders from indexing your site.

In case you didn’t know, robots.txt is an important server tool to directly communicate with search engines. You can use it to tell them which parts of your site you want them to index and which you don’t.

Because of that, you or your developer will often set up an additional robots.txt file to control indexing during development. While that’s fine and dandy, it becomes a problem when you forget to change it back.

Share Your Site Online

As I said earlier, in order to index your site, search engines first need to find it.

How do they do that? In short, links.

When an already-indexed page points to your site, it becomes much more likely that Google will find you as well.

So, what is an easy way to create a link to your site?

The answer: social networks.

By sharing your website on Facebook and Twitter, you can alert search engines (and fellow humans) that there is a new site in town.

While it’s true that many of these links will usually be set to nofollow, search engines that track social signals (like Google) should still be alerted to your presence.

Sign Up To Google Analytics

Regardless of indexing, in order to gather more info on the performance of your site, you will want to install some sort of Analytics

In that regard, most of us opt for Google Analytics because it’s free, comprehensive and gives us all the necessary information to work with Google.

However, there is another good reason: When you set up Google’s analytics suite, you also tell Google that there is a website they should pay attention to which makes it more likely that they will.

And if you are feeling adventurous and want more advanced tuning, you might want to have a look at SEMRush, its got an absolute ton of tools in there which can be used, but that’s beyond the scope of this article.

Create A Sitemap

A sitemap is an XML document that contains a list of all the content on your site. It tells search engines what you have to offer and how often they should check back to see if there’s anything new.

In short, sitemaps are a great tool for guiding search spiders and creating one for your website is a good idea.

To do so, we have several plugins at our disposal. One of the most popular is Google XML Sitemaps which is trusted by more than a million users.

So just go for one you feel comfortable with and tweak it until you get it right.

Submit Your Site To Google

However, the usefulness of sitemaps doesn’t stop there. After all, do you just want to let it sit around and wait for Google to discover it?

Here’s a better idea: How about letting the search giant know exactly where your sitemap is located so they can start indexing your content right away?

You can do exactly that in the Google Webmaster Tools. If you don’t have an account yet, use the link above to set one up.

Google Webmaster Tools give you a lot of information about what Google knows and thinks about your site and how you can further improve it.

After connecting your site to the Webmaster Tools, go to your account and access Crawl > Sitemaps. Here, click on Add/Test Sitemap in the upper right corner.

website indexed by Google submit sitemap

Now all you need to do is add the address of your sitemap to the end of your domain. It’s usually something like yourdomain.com/sitemap.xml.

Set Your Preferred Domain

While we are in the Webmaster Tools, why not use the opportunity to also set up your preferred domain?

Why so? You see, your site usually exists in two different domain forms, namely http://yourdomain.com/ and http://www.yourdomain.com/.

While both point to the same location and both are fine for Google, technically it is not the same domain. Instead, the www version is a subdomain.

If you don’t submit both sites to Google and tell them which one you prefer, sometimes you will get a message that your website isn’t indexed even though it is but the wrong version.

To avoid this, make sure you add both site versions to your GWT account (from the Search Console dashboard). After that, access both web properties and use the settings button in the upper right corner to go to Site settings.

Google webmaster tools site settings

Set both sites to the same preferred URL (your choice) and Google will from then on stick to one version for crawling and indexing.

Now all you have to do is set a redirect on your site that points people accessing the non-preferred version to the preferred one. Done.

Check For Crawl Errors

When indexing fails, it can often be because there is something technical wrong with your site. Thankfully, if that is the case, Google Webmaster Tools will warn you about it.

It will do so directly on your dashboard (the big Crawl Errors window) and under Crawl > Crawl Errors.

website indexed by Google crawl errors

Most often errors will be 404s, meaning links to URLs that don’t exist.

It’s fine if there are a few of them (it happens), however, in this place you will also notice if there is something bigger going on that keeps your site from being indexed.

This information is crucial for taking remedial action and you can find similar notices in your Sitemaps menu.

Request Google To Crawl Your Site

If you do have problems on your page and have taken steps to correct them, you can then ask Google to kindly have a look at the affected pages again.

This way you will know whether your solution worked and also tell Google that these pages are ok now without having to wait for them to crawl your site in their own sweet time.

To do so, you first need to fetch the URLs in question. This happens under Crawl > Fetch as Google.

website indexed by Google fetch as Google

Here you can input any page on your domain for Google to check and via Fetch and Rendereven display it the way their search spiders see it. The latter can help you spot errors or other things that go wrong during processing your page.

Once you have fetched a page, it will appear in the list at the bottom with a button that says Submit to index. If the fetching and rendering goes well, you can use this to tell Google to try and add the page to their index.

You can either submit only the page itself or include all direct links it points to. You are allowed to add 500 pages per month with the first option and 10 with the second.

Check .htaccess

.htaccess is another important file on your server with info for browsers and search engines how to use and deal with your site.

For example, .htaccess contains rewrite information, which is enables you to use pretty permalinks. Besides that, it can also contain permissions for different directories on your site.

While that’s super useful, it also means that this file can be a problem source for your site’s indexing efforts.

It’s a bit beyond this article to go into this (very technical) topic, however, if you are experiencing problems with indexing that you can’t explain otherwise, checking this file might be worth it.

Sometimes it can be enough to go to Settings > Permalinks in the WordPress back end and click on Save Changes to have WordPress flush the .htaccess file. If this step doesn’t work, you may have to do some googling.

Check Meta Tags

Meta tags are elements in the code of your site that provide additional information about its content and architecture.

For example, if you set a meta description in a WordPress SEO plugin, it will show up inside a meta tag in the head section of your page.

One tag named robots in particular is very important.

Its value can be index/noindex and follow/nofollow. As you can probably guess these are directives aimed at search engine spiders.

In fact, the aforementioned “discourage search engines” option in WordPress adds a noindex, nofollow tag to your site until switched off.

If you are experiencing indexing problems (or just want to make sure there isn’t a problem), you can check the head of your site via Firebug or your browser’s developer tools.

Should meta tags like that exist, you will find them quite easily. After that, it’s only a matter of figuring out which plugin or program is responsible for putting them there.

Get Quality Backlinks To Your Site

As mentioned earlier, search spiders usually find a site through a direct link.

However, links are not only a pathway to your website but also a way for Google to judge its quality.

While in earlier times you could go to any kind of web directory and shoot yourself links until you ranked high, today this kind of behavior will hurt you more than help you.

By now, it’s all about link quality.

Google determines a high-quality link by the following characteristics:

  • Relevancy — The link is coming from a site related to your topic or industry
  • Trustworthiness — Not from a low-quality or spammy website
  • Activity — The link actually sends traffic your way
  • Relevant anchor text — The text that functions as a link (like this one) is meaningful
  • Link location — Links inside an editorial piece carry more weight than sidebar or footer links
  • PageRank — If Google already trusts the linking page, they will also feel good about websites it links to
  • Uniqueness — Different websites that refer to you once are more valuable than one website linking to you over and over again
  • Reciprocity — If the link is a one-way street (meaning you don’t link back to the same site), it means there is no link exchange scheme going on

That’s a tall order, I know. But be aware that not every backlink has to have all those characteristics to help you in your ranking.

Acquiring high-quality backlinks is an art form in itself, and Backlinko has written an excellent guide on how to do it.

It’s also more of a long-term strategy and not a quick fix, but it is worth it. Not only will it help you get found but also make your site more valuable in Google’s eyes.

And that’s a good thing because the more valuable Google thinks you are the more pages they will index from your site.

It Can Take A While..

Patience doesn’t come easy to everyone, but sometimes there is no other way.

Even if you do everything right, it’s unlikely that Google will index you two minutes after going live. That’s just not how it works.

While it is possible to appear in search results within 24 hours, there is no guarantee that this will actually happen.

So, if you are the impatient kind and have done everything you can, go read a book, take a walk, eat some doritos or do something else for a while until it’s time to check the results of your efforts.

How To Get Indexed In A Nutshell

One of the first steps towards search engine success and free organic traffic is getting indexed by Google. Without being picked up by search engines, all the SEO in the world will not do you any good.

Fortunately, there are a lot of things you can do to make getting indexed more likely. From correct server and WordPress settings to content optimization and backlinking — the possibilities to improve your chances are numerous.

Following the above tips should lay a solid groundwork for appearing in the SERPs. You can also use many of them for troubleshooting if you are experiencing problems.If you want to ramp things up a bit, and are prepared to get your hands dirty with some analytics and tweaking, then I’d recommend SEMRush, go and get the free trial of that to start with.

If you enjoyed this post, why not check out this article on the Best new SEO software!

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WP Assistant Plugin Review

WP Assistant Plugin

WP Assistant is a brand new way to work with Wordpress, making it much simpler and faster for beginners, intermediate users and even experts to get things done. You can quickly access posts, pages, media, comments, forms, portfolio items etc, without having to go in to the admin area, or just from the front end. Assistant shows you tips and methods to do things as you are editing, to shorten the time. You can view file paths, urls, post & page ids etc which are normally hard to find in the normal admin panel, so making life a lot faster and easier to get things done.

 

Assistant

Check out the WP Assistant Video Below!

You can find for example a page you might have been working on earlier in the day, and make quick changes to titles, slugs, metas, descriptions, and of course the actual content. Its always available from whatever page you are on, and you can easily and quickly create new posts and pages from within it, again without having to go to the backend.

There are a ton of options available, so I did a few screenshots to show how it looks at the front end and some of the tabs.

 

Assistan

Images Tab

Assistant

 

General Dashboard Tab

Assistant

Posts and Pages Tab 1

Assistant

Apps Tab

Assistant

Posts and Pages Tab 2

All these are editable directly from the front end without having to go in to the admin at the back, and the tab panel can be left or right.

WP Assistant is an open source project so can be found on github and subversion and is from the guys behind Beaver Builder so has got a decent pedigree. Currently its the preview version and a full 1.0 release is coming later this year.

Grab it from here and take a look for yourself!

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Instagram Shopping To Increase Your Revenue

Instagram

Ramp Up Your Instagram Strategy

If you run an eCommerce store and are looking for a way of promoting and increasing sales, then it might be a good idea to look at Instagram. Here we look at doing it without drama and  excess cost.

Instagram is a superb social media tool that has more than 500 million daily active users.

People follow other people’s accounts, like photos, create stories and try to provide their products or services on the platform.

And so do we!

Along with Instagram shoutouts, you can also use Instagram shopping ads, which are getting to be a really effective marketing tool.

So today, I’ll tell you how to set up Instagram shopping ads and get the most out of them.

What are Instagram Shopping Ads?

In simple terms, Instagram allows you to create a mobile storefront and turn any of your posts into the opportunity to shop.

Here is how it works.

You post a photo and tag your products in it. People see your picture and like it, for example. Once they tap a picture, they will see the price and the short description of your products.

If people click on the product again, they will see a richer product description, additional photos and the “Shop Now” or “View on Website” button.

Once they click it, they will be redirected directly to your store, where they will be able to make a purchase.

That’s it

You can tag lots of products in the picture, but we advise you to limit yourself to 2-3 products. Otherwise, your picture will be a bit messy.

Benefits of shopping on Instagram

Instagram is a super effective tool for businesses which is truly worth your time and efforts.

And here are some reasons why.

  • Instagram has a more engaged audience than Facebook

According to statistics, this social media has 58 (!) times more engagement per follower than Facebook. What’s more, Instagrammers usually don’t ignore advertisements as much as Facebook users do.

  • Instagram welcomes creativity

Instagram users like colorful, bright and beautiful pictures, and adore experiments with them. They track the newest trends and easily make them go viral.

Besides that, it’s no secret that the Instagram audience is mostly young. That’s why Instagrammers are very loyal to any changes and positively respond to innovations.

  • Instagramers often buy products online

The statistics indicate that 75% of Instagram users take actions such as clicking the “Shop Now” button or visiting a website after looking at shopping ads.

  • Instagram offers lots of opportunities for businesses

An Instagram business account opens a great world of features which can help you successfully promote your business. Call-to-action buttons, Instagram insights, stories or Instagram shopping ads will help you get the most out of your marketing campaign!

How to set up shopping on Instagram

Make sure that your Instagram account meets all the requirements

Shopping on Instagram is not for everyone, however, There are many requirements which your business should follow.

First of all, you need to check if your business is located in a supported market. Unfortunately, Instagram has a limited list of countries which residents can create Instagram shopping ads and run this marketing campaign. Thus, if you don’t see your country in this list, the access to this service is denied for you ?

Secondly, you should read Instagram commerce policies very carefully and make sure that your eCommerce business fully complies with them.

In short, you have to sell legal physical goods which meet all Instagram requirements. For example, it’s forbidden to sell ammunition, animals, no commercial intent and third-party infringement (counterfeits, replicas of branded goods, etc).

If you’re ok with all the previous steps, make sure that you switched your Instagram account to the business one and connected it to your Facebook page. Before doing it, we advise you to go through our article where we explain the whole process in detail.

That’s it! Your Instagram account is ready to use. Go to the next step.

Create a Facebook product catalogue

As you have probably noticed, Facebook and Instagram usually go hand in hand. If you want to create a successful marketing campaign, you need both Facebook and Instagram business accounts.

To make your first Instagram shopping ad, it’s necessary to create a Facebook catalogue. It will contain all products you can promote on your Facebook or Instagram pages.

There are some ways to create a product catalogue. Let’s look at them.

Do-it-yourself

The first one is the so-called DIY method. You create a catalogue and add all the products, photos and descriptions manually.

As you can see, there are many fields that need to be filled in. As for me, I spend about 7-10 minutes per product to enter all the necessary information into these fields.

To better understand how much it is, let’s do some calculations.

For example, I have 100 products in my store and I want to add all these products to my Facebook product catalogue. I usually spend 10 minutes to enter all the necessary information into the fields. To add all my products I need 1000 minutes or more than 16 hours!

And what if you want to promote more than 100 products? How much time will it take you to do this?

Thus, choosing this method is a bad idea if you have lots of products in your store. It will be just a huge waste of time.

Facebook Business add-on

Another way to create a product catalogue (with the AliDropship Plugin) is using their Facebook Business add-on. It helps you upload all products from your store to your Facebook catalogue in a few clicks.

Let’s look at how exactly it works.

Here are your steps.

  • Install the Facebook Business add-on on your WP website and activate it.
  • Choose the “Categories” tab and click the “Add new” button.

Add all the categories you’re going to promote through Instagram Shopping Ads

Add an appropriate Google category to each category of your website.

This aspect is very important! The name of your product category may significantly vary from the name of the categories used by Google.

For example, you sell soft toys and one of your product categories is called “Funny Bunny”. You understand what it means, but Google or Instagram don’t. Without categorizing your product categories it’ll be difficult to show your ads to the right people.

  • Go to the “Product Feed” section, enable it and click Save. Select categories you want to include in the feed and choose the appropriate currency.
  • Click Generate XML and wait until the progress bar reaches 100%. Now you can download XML file or copy URL with your product data feed.

So now you have created a list of your products, which you just need to upload to your Facebook catalogue.

Upload your product data feed to Facebook

Once your product list is ready, it’s time to upload it to your Facebook business page.

Go to Facebook Business Manager account and find the “Catalogues” menu. Then click Create Catalog and select your catalog type.

As you have an online store, we recommend you to click the “e-commerce” button.

Find the “Upload Product Info” option, give your catalogue a unique name and upload the product list that you have created with your Facebook Business address.

Add Products To Fb Catalogue

Choose Use Data Feeds as an Import method and click Next.

If you have generated an XML file, just upload it. If you’ve chosen the way of copying a data feed URL, enter it into the special field.

Besides that, we advise you to choose the “Set a Schedule” option, so that your product list could be updated regularly. This option helps you forget about any troubles related to your products.

If everything is ok, you’ll see the following window. Click Done and go to the next step.

Note: if you have any mistakes when creating a product catalogue, check this article to learn more about how to fix them.

Choose Instagram Shopping options

After your Facebook catalogue is created you will be asked about the way you want to use it.

 

As we try to create an Instagram Shopping ad, it’s obvious that we should choose the first option. Click it.

Once your products are added, you will see a green tick near the “add your products” field.

After that, you should connect your Instagram business profile to your Facebook catalogue. Click the button, select your page and enter all the necessary information.

Well done!

Wait for Instagram approval

Once your catalogue is set up, Instagram will automatically review it to make sure that everything is ok and you don’t break any rules.

As a rule, this process takes several days, so be patient and focus on other things.

Create your first Instagram shopping ad

Once everything has been approved, you can start adding product tags and stickers to your Instagram photos or stories.

Instagram allows you to tag up to 5 products per image and up 20 products on multi-image posts. Besides that, you can add shopping tags to your old posts on your business profile.

Instagram shopping ad

Instagram shopping ad

As for Instagram stories, you can add one product sticker per story.

Instagram shopping ad stories

Analyze your results with the help of Shopping Insights

You should analyze every marketing campaign you do to see how it is performing.

Instagram has a great tool which is called Shopping Insights. It’ll help you learn more about your target audience and what posts and stories your followers engage with the most.

To view Shopping Insights, you should visit your business profile, find the corresponding tab and click it.

Here you can track impressions, interactions and other statistics which are important for evaluating the success of your Instagram Shopping Ad campaign.

There are also third party services which can help, for example Foursixty

Foursixty

Or another is Pixlee

Pixlee

So here are a number of options to get your Instagram shopping up to speed for your business.

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Denzilla High Quality Furniture & Interior Design

Custom Built Branded Business, Built Site and Domain For Sale

eCommerece Dropshipping stores are becoming a good way for people to get in to the online selling industry, however, many people struggle with a lot of the aspects of setting one up. Things like finding a niches, finding suppliers, setting up social media accounts, setting up the store, paying monthly fees, and quite a few other things mean that it can be a non starter for many.

Fortunately, I have a couple of examples which are available for shrewd entrepreneurs, and here is one of them.

Its called Denzilla, and it comes with all the rights to the .com domain name, the business name, any logo which is produced for it, the social media accounts already set up with user name “denzillarama” and quite a lot more.

Denzilla

We’ve got verified suppliers for high quality furnishings including leather sofas, fabric sofas, chairs, wardrobes, dining tables, kitchen furniture and a whole lot more. These are verified and high quality people who will dropship the items and take care of the insurance etc, and they are not Ali Express. Currently UK and Europe, with a USA option available aswell. So a great possibility to build a global brand which is highly recognisable across all major social media channels and also offers a dual revenue opportunity with the option for service based interior design work. The current design is a sample and in fact we can build any theme or original design for the site as required and all will be custom built and extremely well engineered.

There is an example site at Denzilla.com, and this can be built according to taste, as above, with any design if necessary and high quality hosting and maintenance. Also any integrations and CRMs, custom plugins etc including the potential to be one of the first furniture outlets to use Matterport 3D for Virtual Display of certain products if necessary. This niche has high profit margins, and is mid to high ticket, with turnover being easily 500K upwards PA, so if you want to get in to and build a recognisable brand this is a great opportunity for budding furniture moguls and/or interior designers to start at relatively low costs and build up a great brand name get in touch at [email protected] for more information and a chat on how we go about it.

In fact you might kick yourself if you miss this one!

Get in touch at +1 (646) 224 2225

If you enjoyed this post, why not check out this article on using Instagram Shopping to increase your store revenue!

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How To Scale Wordpress For High Traffic Sites

wordpress-shortcodes

Get Scale With Your High Traffic Wordpress Site

Scalability is crucial for running a successful WordPress enterprise website. After all, if you experience a sudden surge in traffic (for example, as the result of a viral content post), you’ll want your website to be able to cope. Failing to do so could turn your site’s success into its failure.

Fortunately, ensuring your site is optimally scalable doesn’t have to be a daunting task. It requires testing how your site performs under pressure, identifying the elements that are causing slow load speeds, and choosing a reliable host provider.

In this guide, we’ll walk you through some steps you can take to ensure your site stays speedy under heavy traffic.

Understanding High Traffic

In order to understand why scalability is important for your WordPress enterprise site, it’s important to see exactly how high traffic can slow down performance. This way, the task of implementing measures to increase scalability becomes much easier.

‘Bottlenecking’ Traffic

Most WordPress themes and plugins should function reasonably well under a moderate amount of traffic strain. However, a sudden increase in traffic could cause them to push server resources to their breaking points.

The process of overloading server resources is known as ‘bottlenecking traffic’, and it’s definitely something you want to avoid. In addition to driving visitors away, an underperforming site will create the impression of unprofessionalism and unreliability.

Serving High Traffic

The best approach for scaling WordPress and avoiding bottlenecks is via the “less is more” approach. This means ensuring requests sent to your site require minimal resources, and little effort to render and serve.

Ensuring you have a good caching system in place is important for improving site performance under strain. With cached versions of your site available to users, your server won’t have to take a hit every time a user makes a new request.

It could be the case that your database is causing bottlenecks. Although it’s possible to use a tool such as HyperDB to resolve this issue yourself, they have limited use. Switching to a better hosting plan is an easier (and better) option.

Given the tasks that need to be performed to ensure scalability, you may ask Is WordPress really a viable Content Management System (CMS) for my enterprise site? The answer to this question is an emphatic “Yes”!

Scaling WordPress for Enterprise Sites

WordPress is a great platform for enterprise sites of virtually any size. In addition to being highly secure, it is extremely scalable and able to serve tens of thousands of logged-in users at a time. The wide variety of performance-enhancing plugins available for WordPress, coupled with its elastic architecture, also contribute to its scalability.

Although there are plenty of ways to extend the default platform, it’s strongly recommended to invest in scalable WordPress hosting to enjoy the best results. With enterprise hosting, you won’t need to invest time and resources ensuring your site is scalable. Instead, you’ll benefit from a robust architecture, regularly audited and adjusted, and reliable support.

In short, by choosing managed enterprise hosting WordPress hosting (such as that offered by WP Engine) or the VPS or Dedicated hosting we use, you can rest easy knowing your site will function at peak performance, regardless of the traffic strain.

Keep Your Options Table Under Control

Earlier, we mentioned how your database can give rise to a traffic bottleneck. This is because it stores practically all of your WordPress site’s data within. The Options table is one particular source of potential bottlenecks, which brings us to the next section.

Overloading the Options Table

The Options table (or wp_options for default setups) can be accessed through phpMyAdmin, or your host’s equivalent service. Your table should display in a similar fashion to the following:

scaling wordpress site for high traffic

Tweaking aspects of the database can break your installation, so we recommend backing up your site beforehand).

Within the Options table, the option_value column has the LONGTEXT string type. Knowing why is complex, but essentially, it means each column can store up to 4GB of data in a single row. However, just because it’s possible doesn’t mean you should store that much data.

While removing unnecessary plugins or choosing a more lightweight theme can help reduce table size, some poorly-coded plugins leave behind data after being uninstalled. Working through a good guide on optimizing your database is a sound strategy.

Autoloaded Queries

Some data from your tables is ‘autoloaded’ – usually relating to your themes, plugins, and widgets. However, autoloaded queries can be a silent page speed killer. If you’re having page load speed issues, try identifying how many queries are being autoloaded.

Again, a solid guide will help you, but you’ll essentially need to run MySQL queries on your database. For example, the following assumes a default table prefix of wp_:

mysql> SELECT count(*) FROM wp_options WHERE autoload=’yes’;

A good rule of thumb is to shoot for fewer than 200 autoloaded queries on any given WordPress page (although having more than 200 isn’t necessarily a cause for concern). Usually, an excessive amount of autoloaded queries indicates your site is still carrying weight from old plugins and themes. Getting rid of these can help improve your site speed and scalability.

There are a variety of other methods you can use to clean out unnecessary autoloaded data, and as with the previous step, you should back up your WordPress site before proceeding.

Scalable WordPress Hosting

As we mentioned earlier, a great way to take the guesswork out of keeping your site scalable is to invest in robust WordPress enterprise hosting. WP Engine can create a custom enterprise hosting solution geared to the specific needs of your organization.

WP Engine for Scaling WordPress

WP Engine’s infrastructure is ideal for enterprise websites with high traffic (accommodating spikes ranging from 10,000 to 100 million users effortlessly). We deliver high availability solutions to keep your site uptime protected, and your data backed up in the event of a performance issue.

What’s more, when you choose WP Engine, you can enjoy peace of mind. The support team are able to field your enquiries 24/7.

So get in touch with us for more details on high speed hosting with WP Engine or our own dedicated Wordpress hosting plans. If you enjoyed this post, why not check out this article on the Hidden Costs of Website Hosting!

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Progressive Web Apps For WordPress

pwa

The Nuts and Bolts of Progressive Web Apps for Wordpress

In a nutshell, a ‘Progressive Web App’ (PWA) is software that utilizes the most current web technologies available. Therefore, as technology advances, current PWAs will be superseded by other solutions.

A good example of a PWA usually offers push notifications using JavaScript, is always up to date, and doesn’t require any complex installation. In addition, they should work for every user regardless of browser type, and be considered safe (usually due to delivery via secure HTTPS).

In this post, we’ll discuss the web application development process, then look at how to build web apps in WordPress. Finally, we’ll round up some themes and plugins that may help you along the way. Let’s get started!

WordPress Web Application Development

WordPress can be a foundation for developing applications. However, this requires an understanding of User Experience (UX), HTML, CSS, PHP, and JavaScript. Even basic plugin creation can take time to learn.

As for PWAs, there are many benefits, but one key advantage is the time saved reproducing a completed app on multiple production sites. For this, you’ll likely want to turn to ‘Service Workers’.

WordPress Service Workers

A ‘Service Worker’ is essentially a script that enables your PWA to integrate the best aspects of traditional and native web apps. It’s usually written in JavaScript, and much like a client-side proxy, enables you to determine how to respond to resource requests. A precache reduces the need for a persistent internet connection, creating a reliable user experience.

Service Workers are capable of handling push notifications easily, and can also synchronize data in the background. What’s more, they will usually receive centralized updates, so you’ll always be working with the latest version.

How to Build Web Apps with WordPress

Depending on the type of PWA you’re developing, the process can be very involved. For example, you’ll need to identify the specifics of jQuery requests, test snippets and develop segmented database returns, integrate variables for different platform variations (as well as style elements), then wrap it all into a framework of code that looks good and functions well.

You’ll also need to choose both a back end and front end framework. Of course, WordPress is going to be your back end Content Management System (CMS), but you’ll also want to choose a suitable server stack

Your choice on the front end will be more refined when working with WordPress – many choose either Bootstrap or AngularJS, although Facebook’s ReactJS and VueJS are also popular:

Bootstrap for web apps with wordpress
Bootstrap also includes a number of stylish themes to help you customize your framework.You can also use UIKit which is a modular component based CSS and Javascript framework.

WordPress Web App Themes

‘Web app themes’ enable WordPress to act as a PWA, without the need to code from scratch. They’re often full-featured, and offer the most power and flexibility for your PWA.

Good free solutions are thin on the ground – understandable given their intended application. With that in mind, you’ll have to open your wallet to find a suitable theme. For starters, Ubold is one of the most popular options, built on top of Bootstrap:

Ubold web app theme for wordpress

It provides a number of menu styles, along with thousands of FontAwesome icons to choose from. In addition, Ubold also includes sample Customer Relationship Management (CRM) and eCommerce applications, to show what the theme’s capable of.

Alternatively, you could opt for OneUI:

OneUI as a web app for wordpress

This theme (based on Bootstrap and AngularJS) enables you to build your front and back end within one framework, and includes four versions to help kickstart your development. In addition, it’s designed to be as lightweight as possible, and is completely modular, meaning it’s as flexible as you need it to be.

WordPress Web App Plugins

There are also WordPress plugins to help you create a PWA, but these operate on a smaller scale. They usually only let you implement one or two features, which can still make a dramatic change to how a WordPress website behaves.

Wordpress plugins for web apps

For example, WordPress Mobile Soft enables you to set up a PWA without it affecting your primary theme, and also makes sure it’s ready for mobile devices. What’s more, you’ll also be able to use an search engine optimized URL, enabling visitors to navigate easily to your PWA.

wordpress mobile pack for web apps

Similarly, WordPress Mobile Pack lets you create a PWA from your existing WordPress website, and also comes with several mobile app themes, making this a potential all-in-one solution. WordPress Mobile Pack is supported on iOS and Android devices, and is also compatible with most popular browsers, including Safari, Google Chrome, and Android’s native browser.

In a nutshell, the tools that make development and deployment easier and more accessible will be the ones that attract the most users. However, the overall performance of your PWA often comes down to the hosting provider you choose.

We provide best-in-class customer service for building PWA or Wordpress Mobile Apps. What’s more, our hosting offers versatility for mobile sites and PWAs, due to the wide range of available features. If you enjoyed this post, why not check out this article on Vue JS Rest API websites.

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