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Category on B2B Marketing and Promotion

5 Secrets Of Linkedin Original Articles

Before we review the benefits of posting original articles on your LinkedIn Profile, let’s look at an overarching reason to create original content… which is for you to be seen as a thought leader in your industry. Creating informative content helps you become someone who people like to learn from, helps build a relationship with them, can provoke discussion and lead prospects to action.

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Facts You Never Knew About Social Selling

At its heart, social selling is social networking. Buyers use social media to research vendors and learn more before buying. Vendors use social media to engage with their customers and inform potential buyers. With this in mind, social media allows you to get your potential buyers to know, like and trust you to close the sale.

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