Before we review the benefits of posting original articles on your LinkedIn Profile, let’s look at an overarching reason to create original content… which is for you to be seen as a thought leader in your industry. Creating informative content helps you become someone who people like to learn from, helps build a relationship with them, can provoke discussion and lead prospects to action.
If you remember our last blog post, we stressed the importance of creating a relationship on social media. Here, we will dive a little deeper into how to go about that. But first, why would you even want to use social media to sell your product or service?