Tag: email marketing

7 Best Email Marketing Platforms For WordPress

When you consider the meteoric rise of social media and the speed with which it can spread information and connect people, it’s easy to think email marketing is becoming obsolete. However, statistics show it’s used by many companies, ecommerce stores and businesses. If you’re not implementing it, you could be missing out on conversions.

Fortunately, getting started with email marketing isn’t hard. Much of it can be automated, especially if you choose the right platform for your brand. There are many to decide between, but carefully weighing the pros and cons can help you pinpoint which is ideal.

In this post, we’ve rounded up six stellar email marketing platforms that integrate with WordPress. Hopefully, this will help narrow down your selection. Let’s get to it!

MailChimp is a marketing platform geared towards small businesses. However, its tools are utilized by several large-scale companies as well:

The MailChimp homepage.

MailChimp’s features encompass social media, landing pages, and much more. However, in this post, we’ll focus on its email-related services, which include:

  • An easy-to-use, drag-and-drop email builder
  • Automated email messages
  • Built-in, real-time analytics monitoring

Integrating this platform with WordPress couldn’t be easier. All you have to do is install and activate the MailChimp for WordPress plugin:

The MailChimp for WordPress plugin.

MailChimp is also highly affordable, especially if you’re just starting out. You can manage up to 2,000 contacts for free. Paid plans start at $9.99 per month and include additional support, more detailed analytics, and other upgrades.

Offering very similar features to that of MailChimp, Constant Contact is another viable option:

The Constant Contact homepage.

This platform also has a lot to offer in the way of social marketing, landing pages, and even ad creation. As far as email is concerned, you can look forward to:

  • Customizing pre-built email templates
  • Automated welcome, abandoned cart, and other messages
  • Tracking open and click-through rates

There is an official Constant Contact WordPress plugin, but it only has a three-star rating. Some users have complained of it breaking their sites. Instead, you may want to try the Constant Contact Forms plugin by MailMunch:

The Constant Contact Forms plugin by MailMunch.

Many form-builder plugins also offer Constant Contact integration.

Pricing-wise, expect to pay at least $20 per month for Constant Contact, even if you only have one subscriber. There’s no free option available, but you can access a trial before you commit.

Another alternative is SendinBlue:

The SendinBlue homepage.

This platform has a heavy emphasis on email marketing, but also offers SMS and chat services for more personalized interactions with users. Plus, you can also use SendinBlue to:

  • Automatically send your emails at the optimal time for your recipients
  • Utilize A/B testing and segmentation
  • Create automated marketing workflows

Integrating SendinBlue with your WordPress is as simple and setting up the official SendinBlue plugin:

The SendinBlue plugin.

SendinBlue’s free plan enables you to deliver up to 300 emails per day. The lowest tier paid plan has support for up to 40,000 emails per month and starts at $25 per month. This is more expensive than MailChimp’s 500,000 monthly sends for $9.99, but SendinBlue offers unlimited contacts for all its plans.

Geared towards e-commerce sites, Drip includes many features suited to online retailers:

The Drip homepage.

As a multi-channel marketing platform, Drip has a lot to offer. Where email is concerned, its features include:

  • In-depth customer behavior tracking
  • Automated emails, including welcome and abandoned cart messages
  • Revenue tracking that shows how your efforts are paying off

The best way to combine Drip with WordPress is through its official WooCommerce integration. The required extension is priced at $79 per year.

Drip itself starts at $49 per month. Pricing increases based on the number of contacts you have. You can try the demo or a 14-day free trial before signing up for a paid plan.

Campaign Monitor is dedicated exclusively to email marketing. Whether that’s a point in its favor or not depends on your strategy, but it certainly sets it apart from the other options on this list:

The Campaign Monitor homepage.

With this platform, you’ll be able to:

  • Apply custom branding to a variety of email templates
  • Create signup forms to collect contacts
  • Personalize content through segmentation

There are a few different plugins available for integrating Campaign Monitor and WordPress. We recommend combining it with Contact Form 7 and the Contact Form 7 Campaign Monitor Extension:

The Contact Form 7 Campaign Monitor Extension.

At $9 per month for up to 2,500 emails, Campaign Monitor is one of the more affordable options available. You can also pay per campaign if you only need to reach out to users occasionally.

The next suggestion on our list is MailPoet, which offers the easiest WordPress integration of all.

The MailPoet plugin's homepage.

Mailpoet is a WordPress newsletter plugin. Instead of trying to integrate with a third-party, you can send emails right from your website.

Keep in mind that in some cases, using your website’s server for email can overload it. Some hosts also have restrictions in place to prevent you from doing so. Be sure to do your research before choosing this option.

You can start sending emails with the free version of MailPoet right away. However, if you want to track analytics such as open and click-through rates, you’ll need MailPoet Premium. It’s free for up to 1,000 subscribers. Plans then start at $8.38 per month, billed annually.

The final suggestion on this list is Omnisend, which is a fully comprehensive email marketing platform.


Omnisend is Multichannel Marketing Platform with a large variety of integrations, and which also has a plugin for Woocommerce/Wordpress sites.

You can give your customers a unified experience with an omnichannel touch. Reach out to your customers in a way they prefer, not what the tools allow. Choose between email, SMS messages, web push notifications, Facebook messenger, WhatsApp or combine them into the workflow. All conveniently packed inside one platform. Omnisend also has a free tier for up to 15,000 emails PM, and is feature packed.

In my opinion this is one of the best all round platforms available, check out Omnisend here!


Email marketing is not only still relevant, but key to successfully promoting your website. Selecting the best platform for you will enable you to automate the process so you can spread brand awareness in your sleep.

This post has shared seven of the best email marketing platforms that you can integrate with WordPress, including:

  1. MailChimp: Probably the best all-around email marketing platform for WordPress.
  2. Constant Contact: A viable MailChimp alternative for those who rely heavily on social media ads.
  3. SendinBlue: Ideal for those with large audiences, as all plans offer unlimited contacts.
  4. Drip: Suited to e-commerce sites that need detailed analytics.
  5. Campaign Monitor: A smart solution for small brands with email-centric marketing plans.
  6. MailPoet: The easiest option for a smooth WordPress integration.
  7. Omnisend: An all round Multichannel marketing Platform.

With more than one million active installations, MailChimp is currently the most popular email solution for WordPress users. It’s very flexible and covers all your basic digital marketing needs, making it a strong fit for most sites.

For a simpler solution that works directly from within your WordPress site, we then recommend MailPoet. Apart from being backed by a great team, we use MaiLPoet for our weekly newsletters on WP Mayor and have done so successfully for many years, so it’s an easy recommendation from us.

Do you have questions about choosing an email marketing platform? Leave them in the comments section below! Also, if you enjoyed this post, why not check out this article on The best Wordpress & eCommerce hosting services!

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Filed under: eCommerce, WordpressTagged with: ,

Omnisend Marketing Platform Review


Omnisend, formerly called Soundest

is an all-in-one multifunctional ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. You can reach your customers with personalised messages using the powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with an easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others and it’s automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. It also integrates with Zapier for use with other third party applications, so is pretty versatile for use with these.

Omnisend integrates very easily with Shopify and is very easy email software to use. If email marketing is not your strong point, Omnisend makes it much easier and less time consuming. The best thing about creating emails with Omnisend is that you can easily and quickly add your products directly from Shopify or for example Woocommerce into the emails. If you are using Woocommerce, then just go and install  the plugin for Woocommerce.

Analytics are pretty competent, and you can view live stats to see where the traffic is coming from on your store and also their actions on the store, the pop ups are excellent and customiseable which helps a lot to get customers emails, and the ease of use is on a par with the best out there.

Feature Omnisend Smart Segmentation

Automation, signup forms, reports, popups, newsletters, boosting features are all in place, additionally you don’t need additional platforms for such features as for example a wheel of fortune.

Omnisend offers the ability to effortlessly create e-mail list segments based on factors such as country, or how many orders the user has placed. This means you can better target your customers without the tedium of manual data entry. This is especially effective when creating tiered VIP lists or special offers to specific customers. It is a one stop solution for all of your marketing needs, as everything can be automated related to your various promotions. You can get a lot of good open rates and lots of clicks from Omnisend and I can definitely see with the reports that we’re making quite more than before and it’s been growing steadily. So good price, great ROI and of course fantastic customer support. I have to say that they really know how to make an “easy to use” product.

Watch the Omnisend video!

[fvplayer id=”6″]In my opinion, Omnisend is truly a versatile tool for any kind of user and it also comes in different language versions, and you can generate more sales with their automation. So go and make money with Omnisend, possibly the one and only tool for marketing automation.

There is a free tier with basic Email and SMS features, which you can try to start with, I’d highly recommend giving it a try, so check it at the Omnisend Website, I’m pretty sure you won’t be disappointed. If you enjoyed this post, why not check out this article on Social Media Channels!

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Filed under: Marketing, Strategy, TrendsTagged with: , ,