Tag: instagram

Instagram Shopping To Increase Your Revenue

Instagram

Ramp Up Your Instagram Strategy

If you run an eCommerce store and are looking for a way of promoting and increasing sales, then it might be a good idea to look at Instagram. Here we look at doing it without drama and  excess cost.

Instagram is a superb social media tool that has more than 500 million daily active users.

People follow other people’s accounts, like photos, create stories and try to provide their products or services on the platform.

And so do we!

Along with Instagram shoutouts, you can also use Instagram shopping ads, which are getting to be a really effective marketing tool.

So today, I’ll tell you how to set up Instagram shopping ads and get the most out of them.

What are Instagram Shopping Ads?

In simple terms, Instagram allows you to create a mobile storefront and turn any of your posts into the opportunity to shop.

Here is how it works.

You post a photo and tag your products in it. People see your picture and like it, for example. Once they tap a picture, they will see the price and the short description of your products.

If people click on the product again, they will see a richer product description, additional photos and the “Shop Now” or “View on Website” button.

Once they click it, they will be redirected directly to your store, where they will be able to make a purchase.

That’s it

You can tag lots of products in the picture, but we advise you to limit yourself to 2-3 products. Otherwise, your picture will be a bit messy.

Benefits of shopping on Instagram

Instagram is a super effective tool for businesses which is truly worth your time and efforts.

And here are some reasons why.

  • Instagram has a more engaged audience than Facebook

According to statistics, this social media has 58 (!) times more engagement per follower than Facebook. What’s more, Instagrammers usually don’t ignore advertisements as much as Facebook users do.

  • Instagram welcomes creativity

Instagram users like colorful, bright and beautiful pictures, and adore experiments with them. They track the newest trends and easily make them go viral.

Besides that, it’s no secret that the Instagram audience is mostly young. That’s why Instagrammers are very loyal to any changes and positively respond to innovations.

  • Instagramers often buy products online

The statistics indicate that 75% of Instagram users take actions such as clicking the “Shop Now” button or visiting a website after looking at shopping ads.

  • Instagram offers lots of opportunities for businesses

An Instagram business account opens a great world of features which can help you successfully promote your business. Call-to-action buttons, Instagram insights, stories or Instagram shopping ads will help you get the most out of your marketing campaign!

How to set up shopping on Instagram

Make sure that your Instagram account meets all the requirements

Shopping on Instagram is not for everyone, however, There are many requirements which your business should follow.

First of all, you need to check if your business is located in a supported market. Unfortunately, Instagram has a limited list of countries which residents can create Instagram shopping ads and run this marketing campaign. Thus, if you don’t see your country in this list, the access to this service is denied for you ?

Secondly, you should read Instagram commerce policies very carefully and make sure that your eCommerce business fully complies with them.

In short, you have to sell legal physical goods which meet all Instagram requirements. For example, it’s forbidden to sell ammunition, animals, no commercial intent and third-party infringement (counterfeits, replicas of branded goods, etc).

If you’re ok with all the previous steps, make sure that you switched your Instagram account to the business one and connected it to your Facebook page. Before doing it, we advise you to go through our article where we explain the whole process in detail.

That’s it! Your Instagram account is ready to use. Go to the next step.

Create a Facebook product catalogue

As you have probably noticed, Facebook and Instagram usually go hand in hand. If you want to create a successful marketing campaign, you need both Facebook and Instagram business accounts.

To make your first Instagram shopping ad, it’s necessary to create a Facebook catalogue. It will contain all products you can promote on your Facebook or Instagram pages.

There are some ways to create a product catalogue. Let’s look at them.

Do-it-yourself

The first one is the so-called DIY method. You create a catalogue and add all the products, photos and descriptions manually.

As you can see, there are many fields that need to be filled in. As for me, I spend about 7-10 minutes per product to enter all the necessary information into these fields.

To better understand how much it is, let’s do some calculations.

For example, I have 100 products in my store and I want to add all these products to my Facebook product catalogue. I usually spend 10 minutes to enter all the necessary information into the fields. To add all my products I need 1000 minutes or more than 16 hours!

And what if you want to promote more than 100 products? How much time will it take you to do this?

Thus, choosing this method is a bad idea if you have lots of products in your store. It will be just a huge waste of time.

Facebook Business add-on

Another way to create a product catalogue (with the AliDropship Plugin) is using their Facebook Business add-on. It helps you upload all products from your store to your Facebook catalogue in a few clicks.

Let’s look at how exactly it works.

Here are your steps.

  • Install the Facebook Business add-on on your WP website and activate it.
  • Choose the “Categories” tab and click the “Add new” button.

Add all the categories you’re going to promote through Instagram Shopping Ads

Add an appropriate Google category to each category of your website.

This aspect is very important! The name of your product category may significantly vary from the name of the categories used by Google.

For example, you sell soft toys and one of your product categories is called “Funny Bunny”. You understand what it means, but Google or Instagram don’t. Without categorizing your product categories it’ll be difficult to show your ads to the right people.

  • Go to the “Product Feed” section, enable it and click Save. Select categories you want to include in the feed and choose the appropriate currency.
  • Click Generate XML and wait until the progress bar reaches 100%. Now you can download XML file or copy URL with your product data feed.

So now you have created a list of your products, which you just need to upload to your Facebook catalogue.

Upload your product data feed to Facebook

Once your product list is ready, it’s time to upload it to your Facebook business page.

Go to Facebook Business Manager account and find the “Catalogues” menu. Then click Create Catalog and select your catalog type.

As you have an online store, we recommend you to click the “e-commerce” button.

Find the “Upload Product Info” option, give your catalogue a unique name and upload the product list that you have created with your Facebook Business address.

Add Products To Fb Catalogue

Choose Use Data Feeds as an Import method and click Next.

If you have generated an XML file, just upload it. If you’ve chosen the way of copying a data feed URL, enter it into the special field.

Besides that, we advise you to choose the “Set a Schedule” option, so that your product list could be updated regularly. This option helps you forget about any troubles related to your products.

If everything is ok, you’ll see the following window. Click Done and go to the next step.

Note: if you have any mistakes when creating a product catalogue, check this article to learn more about how to fix them.

Choose Instagram Shopping options

After your Facebook catalogue is created you will be asked about the way you want to use it.

 

As we try to create an Instagram Shopping ad, it’s obvious that we should choose the first option. Click it.

Once your products are added, you will see a green tick near the “add your products” field.

After that, you should connect your Instagram business profile to your Facebook catalogue. Click the button, select your page and enter all the necessary information.

Well done!

Wait for Instagram approval

Once your catalogue is set up, Instagram will automatically review it to make sure that everything is ok and you don’t break any rules.

As a rule, this process takes several days, so be patient and focus on other things.

Create your first Instagram shopping ad

Once everything has been approved, you can start adding product tags and stickers to your Instagram photos or stories.

Instagram allows you to tag up to 5 products per image and up 20 products on multi-image posts. Besides that, you can add shopping tags to your old posts on your business profile.

Instagram shopping ad

Instagram shopping ad

As for Instagram stories, you can add one product sticker per story.

Instagram shopping ad stories

Analyze your results with the help of Shopping Insights

You should analyze every marketing campaign you do to see how it is performing.

Instagram has a great tool which is called Shopping Insights. It’ll help you learn more about your target audience and what posts and stories your followers engage with the most.

To view Shopping Insights, you should visit your business profile, find the corresponding tab and click it.

Here you can track impressions, interactions and other statistics which are important for evaluating the success of your Instagram Shopping Ad campaign.

There are also third party services which can help, for example Foursixty

Foursixty

Or another is Pixlee

Pixlee

So here are a number of options to get your Instagram shopping up to speed for your business.

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Why People Buy Instagram Followers

instagram-1474231_1920

Popular Instagram Strategies

Instagram is a popular social media platform. You can share pictures and other content easily on Instagram. People buy Instagram followers for various reasons. For business, this will enhance their brand visibility hence open up more markets. For celebrities, it is a simpler way of gaining popularity. Individuals also buy Instagram followers for fame and social media interactions.  You can gain more followers on Instagram through various ways including buying them online.

Here are the top 3 reasons why people buy Instagram followers:

  1.   Online visibility

Your online presence is dependent on views and shares that your content receives. This enhances your influencer capability. Social media marketers use popular pages in online marketing. This can be an additional source of income from paid ads and lead generation. Through such avenues, you can reach a wider audience and this may generate income through more sales or payment packs from relevant online businesses. Through reposts, comments and discussion points from followers; your level of engagement with the online audience is increased. This helps to market your brand and increase your market presence.

  1.   Reputation

People love celebrities and like being associated with them. Research shows that posts or pictures of celebrities get many comments and likes. Having many followers helps to build your reputation. You also become influential, such that any post on your page gets many views. As long as you have many followers, your posts will have many comments and likes. This influences other people to also visit your page, and follow your posts building your reputation. It also becomes possible to get many chain reactions hence more engagement. To maintain good repute on social media, you must ensure that your followers are getting high-quality content. This will help you to build loyalty among your followers.

  1.   Internet marketing

Your products and content will reach a wider market niche if you have many followers on Instagram and other social media platforms. If you have many Instagram followers, you may link your account to all other social media platforms. This way, you can spread the content, and reach a wider market niche. Potential clients who visit your site may also check reviews and feedback from your online followers. This helps to give credibility to your business. Conversion rate increases due to more leads which can be converted into sales. Search engine ratings increase when you have many followers. With a higher ranking in Google and other search engines, more traffic will be directed to your site. Another important tip is to link your website to your Instagram and other social media accounts. This is a cost-free effective marketing technique that helps to grow your business.

If you do not have many followers, you are missing out on business. Through various online resources, techniques, and tips, your Instagram account will get more exposure. Before you buy Instagram followers, you should do a little research to identify the best sources. It is also advisable to generate organic followers. As much as possible, you should avoid bot generated followers as they do not engage potential customers.
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Using Instagram to Grow Your Small Business

Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones.

Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales.

But you can’t make a sale to people who don’t know who you are yet. Just like you can’t rely only on foot traffic to your brick-and-mortar store, if you operate online, you can’t rely solely on people navigating to your website.

That’s why you need Instagram as a marketing tool

Honestly, if you’re not currently using Instagram, you’re behind: 71% of businesses are already using Instagram as a marketing channel. But it’s not too late to get started. That’s the inspiration for this guide.

According to Instagram’s user data, 80% of accounts follow a business. It’s obvious that people are willing to follow and engage with brands on Instagram. The key for you as a small business marketer is to figure out how to take advantage of this opportunity to drive growth for your company. This article explains some beginner strategies to stimulate business growth on Instagram and teach you ways to convert your followers into customers. If you’ve created an Instagram profile, but it isn’t active or effective, you can benefit from this information too.

Promote your profile with your existing customers

When you start your account, it’ll come with zero followers. It can be a little discouraging to start from zero, but you don’t have to start from scratch. Rather than trying to get random followers who don’t know who you are and don’t know anything about your brand, turn to your existing customers.

Start with your email subscribers. Check out how MeUndies signs off its marketing emails.

MeUndies marketing email Instagram hashtag

The CTA here is to follow MeUndies on Instagram.

Your email list isn’t the only place to recruit current customers to Instagram. You can promote your profile on your other marketing channels as well:

  • YouTube videos
  • website
  • blog posts
  • other social media profiles
  • purchase receipts
  • in-store signs

Take a look at how Shady Rays uses its website to get more followers on Instagram.

Shady Rays Instagram

The social media feed showcases their most recent Instagram uploads. If you click on any of the photos here, it will bring you to that image on Instagram. There’s also a direct link and a CTA to follow Shady Rays on Instagram.

Showcase your products

Now that you’ve got followers, let’s take a look a the reason they’re following your profile. Coupons? Sales? Let’s look at the top reasons why people follow brands on social media.

Why people follow brands on social media

The number one reason people follow brands is because they’re interested in that brand’s products and services. That reason ranks higher than promotions and incentives. So while it’s not a bad idea to give people an incentive to follow your profile with an exclusive discount or another offer like that, research shows that more people follow a brand out of interest alone.

That means it’s definitely OK to show them your products. In fact, 65% of the top performing posts on Instagram featured a product. (This is a great chance for you to generate sales for a new product release.)

But, you don’t want to oversell on Instagram: 58% of users think it’s annoying when brands post too many promotions. So, showcase your products, but do so sparingly.

Take advantage of shoppable posts

It’s one thing to show products to your consumers. But Instagram gives businesses the opportunity to sell products directly through their platform. Shoppable posts take our last strategy one step further.

60% of people use Instagram to find new products and 75% of those take action after viewing a post. Those actions can lead to conversions, especially if you use shoppable posts.

Here’s an example from Western Rise of a shoppable post.

Shoppable Instagram Post from Western Rise

It’s just a regular photo. But the promoted product is tagged. The tag includes the name of the product and the price. When a user clicks on the link, they are directed to a product page where they can buy that product.

This is far more efficient than what businesses had to do before this feature: In the past, brands would have to post about a product and then say things like, “find this on our website,” or “link in bio.” Way too many steps. Plus, if you had to use the one link in your bio, you couldn’t promote more than one item at the same time. Shoppable posts have way less friction and increase your chances of driving conversions.

You can also run shoppable stories. It’s the same approach: simply tag products in your story instead of your profile.

If you haven’t used this tactic before and need some help setting them shoppable posts, refer to our complete guide on how to increase ecommerce sales with shoppable posts on Instagram.

Tag a purposeful location

Next up, location tags. If you haven’t been using location tags, you aren’t maximizing your potential engagement. Just look at the effect that a simple location tag can have on your metrics.

Location tagging increase engagement Instagram

Posts with location tags have more engagement

There are a few reasons for this. First, tagging the location can make your post more visible on the popular page for people in that area. Second, people who are viewing that specific location on Instagram have a better chance of seeing your post.

The great part about location tagging is that you don’t actually need to be in that area you’re tagging to tag it. Let’s say you run a Boston-based company that sells bathing suits. You’re probably not going to be selling bathing suits to many locals in that area during the winter months. And you’re probably not going to increase your engagement all that much by tagging a bathing suit picture in Harvard Square. Instead, you can upload photos of your products on Instagram and tag warmer locations, like Miami or San Diego. This will lead to higher engagement rates, which will increase your social following, brand awareness, and chances that people will buy your products.

Add photos with faces

Let’s continue talking about engagement. Photos of products alone don’t perform as well as photos with faces. In fact, photos with faces generate 38% more likes than posts without a face. Furthermore, posts with faces get 32% more comments. The more people engage with your posts, the greater your chance of driving conversions that will ultimately help your small business grow.

Here’s another example of a shoppable post from PX Clothing that includes a face in the photo.

PX Clothing face in shoppable Instagram

This is more effective than posting the duffle bag by itself without a face in the photo.

Partner with social influencers

When it comes to influencer marketing, Instagram leads the way for brand collaboration.

78% of influencers use Instagram

Your competitors might already be using this strategy. Now is your chance to jump on board to keep up with them. If you’ve never done this before and you don’t know where to get started, you can use our guide on the top platforms for effectively managing social influencers.

You’ll want to find influencers that have a strong following within a specific niche that speaks to your target audience. For example, let’s say you’re targeting women in New York City between the ages of 24 and 35. That doesn’t necessarily mean that you should be looking for influencers who fit that profile. Instead, you’ll want to find an influencer who has lots of followers that fit your target market. These resources will help you get connected with influencers in the right industry that will reach your target audience.

Run ads to generate leads and sales

Depending on your marketing budget, Instagram ads can be a suitable strategy for you to consider. If you’ve run Facebook ads in the past, you’re already familiar with how this works — Facebook owns Instagram and the two platforms use the same ad manager. You can choose your target audience, location, and budget.

The great part about advertising on Instagram is that you can have ads run in multiple formats.

  • photo ads
  • video ads
  • carousel ads
  • collection ads
  • story ads

If you run story ads on Instagram, you’ll want to leverage the “swipe up” feature. Here’s an example from Olivers Apparel of what that looks like:

Swipe up to see ad Instagram Sponsored content

The “shop now” CTA at the bottom of this sponsored story takes users directly to a landing page where they can purchase the pants being advertised. This can definitely help increase conversion rates because it eliminates additional steps in the purchase process.

Encourage UGC

Another way to grow your business on Instagram is with user-generated content.

82% of consumers say that user-generated content is valuable to them during the purchase process. 48% of people say they discover new brands and products as a result of UGC. When customers get exposed to UGC, brand engagement increases by 28%.

One of the best ways to accomplish this is with contests

This is one of our favorite strategies for several reasons. First, it helps you get more followers. For one of your followers to enter a contest, they’ll need to upload a photo to their own profile and tag your brand. In doing this, it increases the exposure to all of their followers, who may not currently know your brand or follow your profile. This added exposure will entice more people to follow you on Instagram. That’s because UGC is memorable and trusted.

UGC is memorable and trusted

People who see a user-generated photo on Instagram have a 4.5% greater chance of converting. If they interact with the post, such as liking it or commenting on it, they are 9.6% more likely to convert.

Engage your followers

It’s important for you to connect with your Instagram following. Now that you’ve found so many new ways to get followers, likes, and comments. You don’t want to lose those relationships.

Reply to their comments. Answer direct messages. If you don’t do this, you’re not providing the appropriate customer service needed to drive business growth. On the other hand, using Instagram to improve your customer service will definitely help your business grow.

Here’s what will happen if you ignore customers on social media.

The Cost of ignoring customers on social media

People expect brands to respond within four hours after they reach out on social media. The average response time is ten hours. 35% of consumers say that social media is their top choice for customer care, yet 89% of social media messages are ignored by brands.

Don’t let this happen to you. If you’re having trouble managing all of your Instagram messages with other social media comments, this instagram marketing tool can help.

Conclusion

As a small business owner, you need to establish an active presence on Instagram to grow your company. If you’re starting from scratch or don’t have many followers right now, turn to your existing customers to build a following on your profile.

Use Instagram to showcase your products

Drive sales directly with shoppable posts & find ways to increase your engagement, such as tagging your location, uploading photos with faces, and leveraging relationships with social influencers.

You can also run ads to generate brand awareness, increase your followers, and drive sales.

Create campaigns that encourage user-generated content, which will increase your reach in a trusted and memorable way.

Don’t ignore customers when they reach out to your brand with comments and direct messages. If you enjoyed this post, why not check out this post on buying Instagram followers!

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