Tag: marketing

How To Use John Crestani’s Super Affiliate Marketing System

Here we look at an affiliate marketing system that might be a life saver for people in areas with low employment opportunities.

John Crestani is the creator of the Super Affiliate System which has propelled him from relative obscurity (OK, in today’s world most people are somewhat obscure) to becoming a Forbes and Wall Street darling. He’s an entrepreneur who has been featured on Entrepreneur, Forbes, Inc., Affiliate Summit, Yahoo Finance, and Home Business (in addition to multiple large news networks like Fox and CBS).

Wall, St

His Super Affiliate system could potentially change your life, like it did his.

If you are interested in an alternative income, or adding another income stream, then John’s training can teach you how to:

– Get the best results from the advertising networks, like Google Ads and Facebook Ads
– Create landing pages that “presell” products so people would buy them when you make recommendations
– Structure your business for time and money freedom
– Generate very large sales numbers for good and recurring commissions.

Johns training covers all the above and much more, and you could become an internet marketing guru in a relatively short period of time after going through some of the basics, even replacing your full time job, just as he did.

There is a lot of content and dynamite tips on getting the best results from Instagram, Facebook, Tumblr, Twitter, Pinterest, Google Ads and much much more.

If you master John’s affiliate marketing system, you’ll probably be able to treat your wife and kids to vacations, work from home, and spoil them with gifts, even buy your own home without a mortgage.

Now in 2019, John’s system is available for new students to sign up for. I often get asked by people on Facebook if I think John’s training is worth it. Well, the stats above definitely answer that question, and you can see that

If you tried before and failed, be it working for clients, or doing SEO, or running an ecommerce store, or whatever – this can definitely work for you.

Digital, Marketing

So I recommend you register for his free class and you may become his next successful student.

John recently published an unusual video on YouTube highlighting that the traditional way for people to progress is broken, with heavy indoctrination from governments and people who do not really actually have your interests or financial progress at heart at all, and Id say he was dead right, so take a look at the video, it might be just what you are looking for!

Filed under: MarketingTagged with: , ,

Social Media Channels And Your Business

Social-media-phone

Once you’ve started internet marketing, the way to success will seem to be endless. And it really will be. Even big brands should always improve their strategies to keep pace with the market tendencies.

After the long process of making your website meet all the necessary criteria, it’s time to think of your social media presence. It’s the best way to increase your brand awareness and build relationships with your potential customers.

To start your social media marketing, first of all, you need to know which channels are the most useful for your niche. In this post, I’ll tell you how you can choose the social platform to create an effective social media strategy.

Social media marketing: Pros and Cons

Before you create your business accounts in different social networks, you should know both all the advantages you’re going to get, and pitfalls you’ll face on your way. Here are the obvious pros:

  • Increased brand awareness. Use new channels for your content and your brand’s voice. It’ll make you more familiar and recognizable for your potential customers.
  • Improved brand loyalty. When people already know about your company, with social platforms, it’s easier to prove them you’re the best.
  • Direct line of communication with your audience. Social media platforms help you humanize your business. People are more likely to give feedback when they know you read their comments and answer them.
  • Higher credibility. When people see you answering their questions and reviews, they consider you’re more credible. Show you care about your customers’ satisfaction, and you’re ready to interact with them.
  • More traffic to your website. Every social media account you start running is a new way to gain more visitors to your site. Open your business to people who didn’t know about you till this moment.
  • It’s cost-effective. You don’t need to pay anything to create accounts in social media. Paid promotions don’t cost a lot, so the profit you’ll make is much more significant than your investments.
  • A better understanding of who your target audience is. Observing your subscribers’  suggestions and comments you can find out what they’re interested in.

This list could be even longer, but the most important thing you should have understood is that social media marketing is essential for developing your marketing strategy.

Let me tell you about some challenges you’ll face on your way:

  • Not every social network will bring profit to your business. Before you start, you should make an effort investigating the most popular social channels in your niche.
  • It takes time to get a visible result. It’s important to run your business account regularly. There’s no chance you’ll post something once a month just to maintain it. Ideally, you should hire a person responsible for your social media marketing.
  • The posts in your social accounts shouldn’t resemble those from your website. Of course, you may share your recent articles on social media, but you should also create other content that will be special for these accounts.

Factors to consider when choosing a social platform

Now, when you know that social media marketing requires a cautious approach, it’s time to circle out things you should consider deciding on the right social platform for your business.

Are you B2B or B2C?

First of all, you should identify whether you sell to businesses or consumers. The answer will determine what message you should share with your account.

Being B2C, you need to take a personal approach and humanize your business to come closer to your potential customers. Your customers want to feel that the product you promote is created by people and for people. Consider your target audience’s lifestyle and reflect it in your posts. Such platforms as Instagram, Twitter, and Snapchat are the most suitable for this purpose.

B2B businesses usually take a direct selling approach. Other companies won’t be very interested in your workers’ activities and photos. They need to know how you can solve their problems and how much it will cost.

Demographics

If you’re B2C, think of your target audience: who they are, how old they are, what their interests are, etc. Different networks may be popular among different people, and it’s crucial to know your potential customers’ demographics.

The age of your audience plays the most significant role. If you have already been running a website for some time, you should have found out this information. But if you haven’t done it for some reasons, it’s time to hurry up. The easiest way to track your visitors’ demographics is to use Google Analytics.

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One more important factor is their location. Some networks may be extremely popular in one state and be absolutely unknown in another. If your business is international, make sure you don’t overlook channels actively used in other countries. Google Analytics can also help you track this data.

Type of content you provide

Social media platforms tend to differ by kind of media you can share there. Instagram and Pinterest are for pictures, YouTube — for videos, SlideShare — for infographics, etc.

Rare businesses provide all the types of content on their websites. Most often, people mix just 2-3 forms of content. For example, you can use text, images, and infographics. In this case, you don’t need to create YouTube, as you provide no videos at all.

What’s your goal?

Getting likes and shares is good, but it isn’t enough. Your social media goals should be connected with your business goals. You can aim at:

  • Building brand awareness.
  • Building loyalty.
  • Increasing traffic.
  • Getting more leads.

Each of these goals involves a different strategy. So, what’s your goal?

Choose your social media platform(s)

Here’s the list of channels which may bring you great profit if choosing the most suitable for your business.

Facebook

On June 27, Mark Zuckerberg announced Facebook community consisted of 2 billion people. The too large number for you to ignore this social network, isn’t it? Perhaps, Facebook is an only platform which is a must for all types of businesses.

If you’re still not sure that your visitors are waiting for seeing you on this platform, just check it. With Serpstat Top Pages you can track whether your visitors already share your articles in their Facebook accounts. If they do, why haven’t you created your business account yet?

Moreover, it’s very convenient to analyze which types of posts people tend to share most of all. It’ll help you come up with ideas for new content on Facebook.

LinkedIn

If your business is B2B, or a product you sell is aimed at specific professions, it’s a perfect choice for your social media marketing.

You may not necessarily create your business account, but you should have your personal one there. When people see a real person representing the company, they’re more likely to trust you and connect with you.

Instagram

According to Statista, there are about 1 billion monthly active users of Instagram. So, it’ll be a good push tool to such a platform as Facebook.

Instagram is a visual platform. It means you can only post photos and videos there. This channel requires a creative approach, as you’ll have to represent your ideas not only with texts but with visual content.

Use Instagram to improve your brand credibility. For example, if you’re an IT company, post photos of your staff during the working process or at corporate events. Show people who orchestrate the product you promote.

Pinterest

Compared with previous visual platforms this one is much more specific. Most people use Pinterest as a source of inspiration when they’re going to create or buy something. This channel will be profitable for creative industries, associated with crafts, fashion, gifts, food, beauty and health, etc.

As to demographics, mind that females are the most common users of this platform.

Twitter

Twitter is a social networking service for sharing some information in short messages. It’s one of the best platforms for building a community around your brand. To get more shares and subscribers, post not only your recent articles and news, but also some tips, quotes, or even comment on widely discussed topics:

As people mostly use Twitter to share their thoughts on some topics, you can use your account to interact with your customers and find out what they think of your business.

YouTube

If you’re still thinking, whether you should make videos for your business, let it be the beginning point. As YouTube is owned by Google, there are much more chances for their videos to appear in Google’s top search results.

Creating unique and engaging videos you can easily go viral, as there are 1.57 billion monthly users of YouTube.

Quora

It’s a question-and-answer website where people ask questions, and everyone can answer them. Quora has several advantages for businesses:

  • You can find out the issues your potential customers ask about. It can give you ideas of improving your product or creating fresh content.
  • To demonstrate your expertise offer credible answers mentioning your company name or linking to your website.

There’s no doubt you should build social media presence for your business. But there’s no need to run accounts on all the social media platforms you know. Choose those which can help you reach your business goals and engage your target audience. If you enjoyed this post, why not check out this article on Building Brand Credibility!

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Filed under: eCommerce, Marketing, WordpressTagged with: ,

How Marketers Can Avoid the Mainstream Media Crash

In late 2016, Virginia Hale reported that more than 50% of Swedes no longer trust the mainstream media. In 2017, TechCrunch said, “Don’t worry, the MSM isn’t dead yet.” But their only evidence was a Google search ranking for the term “mainstream media is dead,” and we all know that Google ranks are at least 50% artificial. Whether one likes the result of the 2016 presidential election or hates it, the divergence between the projections and the result show one thing clear as crystal- the MSM does not have its finger on the pulse of the people.

So what does that mean for marketers and branding professionals? It means that anyone who is placing all of their advertising eggs in a mainstream basket- is making a big mistake. In case after case, we’ve seen brands fall into obscurity simply because they failed to forge a significant online presence.

This is not to say that advertising on mainstream media is useless. For large and well-established brands, it makes all the sense in the world. But the fact is, unless a brand already has massive recognition and huge coffers, they will simply get outbid and drowned out in their efforts to garner a mainstream audience. MSM, advertising empowers the already empowered. It has more than enough patronage to replace any brand that doesn’t suit a given agenda or rubs other bigger advertisers the wrong way. Those who don’t utilize social media must become an unmovable force, or get washed away in the immense tidal forces of the mainstream outlets.

With that in mind, here are some major marketing mistakes branding professionals looking to branch out should avoid.

Failure to strategize

Just getting on social media isn’t enough. Brands need to pump out regular content in a consistent and thematically consonant manner.

Failure to target a relevant audience

Much like failing to have a plan, failing to target an audience is a sure way for a marketing campaign to sink into irrelevance. Knowing what buyers want means knowing who they are. That takes some research and some insight.

Failure to cope with negative feedback

This is a big one. According to Informeo, roughly 50% of all the negative feedback on social media branding pages is being ignored. There’s a lot of negative energy out on the world wide web. But here’s a tip: that negativity has always been there. Now, there’s just nothing to stop people from letting merchants know when they don’t like what they see. The key is to not let the negativity suck the energy out of a branding campaign. The best way to deal with negative feedback is to ban those who are unreasonably negative and to answer the questions and concerns of those who are reasonable.

For those who are short on time, focus first and foremost on dealing with reasonable concerns. Do not leave reasonable concerns unaddressed. Not only does it let down people who might be paying customers, but it communicates to others that their concerns will also go unaddressed.

If you are selling a digital product, and looking for alternative ways of getting sales, then check out this article at Codester.com, which runs through a few ways of doing that. If you enjoyed this post, why not check out this article on Using Instagram for your business!

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