Tag: social media

Social Media Basics for your WordPress or ClassicPress Site

Social media marketing and distribution is a proven way to get more visitors to your Wordpress website. This in turn helps you generate more leads, sales, and business from your WordPress site. This is something we all want from our online presence, and whether your website is new or established, now has never been a better time to leverage the power of social media to grow your audience. Even if you think you’ve already taken care of social media optimization for your WordPress site, with new platforms popping up all the time, there is always more you can do.

Not only does social media gives you more channels to find and interact with your target audience, if you set up your WordPress website correctly, you can build an army of fans who are willing to share your content and spread the message of your brand simply because they love your content and what you have to offer.

Leverage Social Media to Grow Your Website Audience

However, updating your website and blog can be hard enough, let alone building a social media presence. Where do people find the time to be constantly tweeting and posting and pinning high-quality content on social media? This article is going to share some helpful tools and plugins for WordPress users that will help you keep on top of the social media whirlwind.

These solutions are designed to save time, boost audience interactions, and better promote your site, brand or business online. Implementing just one or two of these methods should help you start growing the number of visitors to your website, giving you more opportunities to convert against your goals, whatever they may be.

Make Your Content Easily Shareable

It is no longer enough to write great content for your site. People are writing great content on sites everywhere, so how can you stand out? To make it easy for your target audience to find your content, read it, and then come back for more you need to be promoting your site on the most appropriate social media networks.

Social Sharing Buttons

Having highly visible social sharing buttons on your site can make a massive difference to how often your content gets shared, which in turn affects your site’s traffic levels. By adding these buttons, your visitors can click on them to share your content with their friends and followers in an instant.

These buttons can also encourage your visitors to check out your own profiles and decide whether to follow you on social media. This gives you another opportunity to connect with your audience and turn one-time visitors into repeat readers.

The Best Social Sharing Buttons Plugins for WordPress

A great free WordPress plugin that adds social sharing buttons to your site is AddThis. The plugin displays attractive social sharing and follow buttons to each piece of content on your site. This will encourage people to instantly like or tweet an article as they finish reading it so you can get more social shares.

Create Tweetable Quotes

The WordPress plugin Better Click to Tweet is another great tool that can increase how often your content gets shared. It allows you to embed quotes in your articles that your readers can tweet to their followers in just one click. If you choose the right quotes from your content to become clickable tweets, when they show up in someone’s timeline they will pique their interest and draw them to your site. Plus, with a bit of CSS you can easily customize the look

Show Off Your Follower Counts

If you are looking for a social sharing plugin with a bit of an edge then you want to get Social Fans. This premium social plugin shows your visitors just how popular you are and gives your site extra credibility and social proof. People are also more likely to join you on social media if they can see you already have many followers and are actively engaging with them there.

The Importance of Shareable Images

Images are a crucial part of a successful social media campaign. People are now more likely to view and read a social media post that contains eye-catching images. This visual content can also increase the chances of your audience sharing your blog posts or social media messages on their own channels. If an image looks good on your site, then there is a good chance they will be happy to leverage it to enhance their own social media feed.

Each post that you publish, whether on your blog or your social media channels must include interesting and relevant images. If people enjoy your content and the images are a reflection of that content, they will be more likely to share them. Equally, if someone sees an image on social media that immediately grabs their attention then there is a higher chance of them checking out the accompanying article or re-posting that message to their followers.

Make it Easy to Share Your Images

If you have an image heavy website then you will want to be sharing these images on Pinterest. To make sharing your images quick and easy for your visitors you can install the free Pinterest Pin It plugin. This free plugin will add a “pin it” button to each image so if somebody wants to pin the picture to their Pinterest wall all they need to do is click. This is a great way to get your images shared on Pinterest and increase traffic to your site.

If you want even more options for making your images shareable then the powerful Monarch from Elegant Themes is a premium social sharing plugin for WordPress you should check out. Monarch offers some excellent options for social sharing as well as a particularly easy and efficient way for people to share your images on a variety of social media platforms.

Once Monarch is set up, visitors to your site just need to hover over an image to view a selection of social share buttons. This image can be shared on social media channels of your audience’s choice in just a few clicks. When readers share your images you are again more likely to increase traffic to your site and generate new leads.

Integrating Social Media on your Site

If you have lots of social interactions happening on your social platforms then it is important that you showcase these on your website. If your site visitors see that your social media has lots going on and is very popular then they will want to join the conversation.

By displaying your Instagram feed on your site, your Facebook wall, or your latest tweets, your audience will be able to quickly get a sense of what’s happening in your social network and make a decision whether to get involved or not.

Embed Feeds into Your WordPress Website

Our top pick to create a social feed with WordPress is Flow-Flow. This supercharged premium plugin has everything you need to create an all-in-one social wall on your website. This is a great way for readers to catchup on what you’ve been up to and to quick;y see which sites you’re active on.

Alternatively, Juicer is a free WordPress plugin that also makes it easy embed your social media feeds into your site. You can install and use this plugin for free (just signup for a free account to activate it) or upgrade to their premium plan for more features.

Not only does it promote your social media pages on your site, it also offers analytics on who is using your feed and how they are interacting with it. This helps you to see which social media platforms are most popular with your target audience and what you can do to optimize the promotion of your site.

Automating Social Media Sharing

Constantly tweeting, pinning and posting on social media channels is essential if you want a strong online presence. However, it is also extremely time-consuming as well as difficult to organize. Thankfully, there are a few tools out there that can help you automate these tasks and save you some time.

Missinglettr is one of the best ways to auto-share content on social media. This handy tool re-shares content on your site throughout the year with a thoughtful campaign and content calendar. All you have to do is choose what you want to share, which socials to use, set a schedule, add branding and hashtags, then approve your campaign. It’s that easy.

The Revive Old Post Pro plugin is another tool that will save you plenty time and effort. This is thanks to its ability to repost old blog content to your social media networks of choice. This means that you no longer have to constantly write new content just to get attention from your followers.

Furthermore, you don’t have to worry about your old but still valuable content getting lost and forgotten. This plugin allows you to choose what type of articles you want posted on social media, how often, and where. While there is a free version of this plugin available, if you really want to automate your social media sharing efforts then it’s worth considering paying for the commercial version and seeing how much more traffic it can drive to your website.

An even more feature rich option for organizing your social media publishing is Hootsuite. This is a powerful premium solution for managing your social media marketing, offering extensive options for social sharing, analytics, and security, amongst many other things. With Hootsuite, you can also auto schedule posts. This way your can use different content on a variety of social media platforms all at different times. This means you don’t have to be physically posting yourself, yet you can still reach your audience on the right social media channels at the right times.

Conclusion

The options above are just a few of the many ways you can leverage social media to increase traffic to your WordPress website and hopefully generate more sales, revenue, or commissions. However, like most things in life, there is no one definitive answer when it comes to how to use social media effectively. Depending on the type you of site you have and your target audience what you need will differ. Take your time, trial different plugins and solutions and just see what works best for you.

How are you currently promoting your website on social media? What steps have you taken to automate this process? What sort of results have you seen from your efforts? Please share your thoughts and experiences in the comments below, and if you enjoyed this post, why not check out this article on the Best 6 WordPress Plugins for Social Networks!

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5 Tips To Hire the Best Social Media Professionals

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Are you planning on hiring a new team of social media experts? It can be easy to go wrong. There are a lot of so called “gurus” that claim to offer exceptional social media marketing services, but they rarely deliver the services customers expect. If you hire the wrong marketing agency, you may find yourself forking over hundreds of dollars a month to a company that offers little in return.

You need to do your due diligence before hiring a social media expert, just like you would if you were hiring a lawyer, accountant or any other professional.

Here are 5 simple tips to help you maximize your hiring potential to hire the right team of experts to grow your brand through social media.

Do a Competency Assessment, the Same Way that You Would With a Regular Employee

Mobile Phone

Opting into assessment testing for potential employees will help you streamline the hiring process. You can use assessments to isolate and target the best characteristics for available positions. This is a great system for finding the right in-house employees. Why not try using an assessment when looking for a social media marketer, too?

You need to know what you are looking for when hiring a social media professional. Jeff Bullas talks about some of the competencies that they need:

  • Conceptual decision making
  • Writing
  • Interpersonal
  • Planning and organizational
  • Technical

Social media marketers need a wide variety of skill sets to thrive in this career.

Interviews and resumes can only scratch the surface of a candidate’s personality. A standardized-assessment lets you compare qualities without bias, and you’ll be able to qualify people based on more than their first-impressions. Testing makes the playing-field equal by safeguarding your business from individuals that may have non-beneficial traits. 

Requiring an assessment test during the hiring process lets you express to the interviewee that it takes more than credentials to be a team-player. It could also help separate less-serious inquirers from dedicated job-seekers. You’ll get more reliable employees in the long-term. It’s not bad to save your hiring managers some frustration in the process as well. To learn more about pre-employment assessments, please visit https://www.berkeassessment.com/.

Multiple Interviews

Social Media

One web developer I spoke with tried hiring a social media marketer a few years ago. The marketer seemed promising in her initial pitch, but the web developer later said the arrangement was a “total disaster.” The fact is that she came across well in the first interview, but didn’t perform well later.

Many social media marketers are gifted grifters. You need to talk to them a few times to spot their lies.

Having multiple interviews can really help you weed-out those who aren’t serious about the positions you have available. It can be a huge waste of time to go through the entire process of on-boarding a new employee, and then have them decide to take another offer somewhere else. You need to know that the people you consider for employment are ready to move forward. 

Try incorporating these simple multi-level interview procedures into your hiring process. 

Have all applicants schedule a time to meet during a group interview. Present job responsibilities and standards to the group while collecting resumes. Ask for volunteers to interview first. These individuals are usually going to be your most dedicated applicants. Those who aren’t really interested won’t typically wait around for very long. 

Those who are successfully screened in the initial interview should be rescheduled for a secondary interview a few days later. It may be a wise decision to include a higher-level manager in this final interview.

Ask Consistent And Relevant Questions

You need to know what you are looking for in a social media expert. You need to know that they can grow your brand in a positive way. You need to know how they will do this.

It’s a good idea to stay consistent by asking the exact same questions to all applicants during your initial interview. The key to finding the right people is staying relevant. 

Try to avoid hypothetical situations and rhetorical questions. That type of screening is best utilized through multiple-choice assessment tests. You could end up with very off-the-wall answers by being too vague. That doesn’t help you understand the person, and it doesn’t add value to the interview process. 

Ask about previous accomplishments for past clients. You want to hear direct, actionable data showing how they helped a company grow their business by reaching people on social media. Avoid questions that allow the person to answer them by saying what you want to hear. Be personable. You want to get to the roots of their past performance, expectations, and character. Asking them what they would do in a hypothetical circumstance leads to useless and unverifiable information.

Up-Sell Your Candidates

Great social media marketers are tough to find. If they really are talented, then you are going to want to make sure that you can get the most out of them. You can consider offering them more money for more results. You can even try offering them a performance based incentive. Up-selling is another option.

Up-selling is a term used to describe when a sales-person induces a potential customer to buy more costly products. The idea is for your business to be more valuable to the work-force than your competitors. If your company has slightly better starting rates, then you’ll get first-pick of the applicants in your area. 

You can entice potential employees to work with you by offering shared-bonuses and specialized-certification promotions. This allows you to maintain highly-skilled workers, and it helps you screen out those who aren’t willing to stay long-term. An established company should be able to attract better employees by essentially being the better option out of the applicant’s choices. 

Be the better option, and high-quality employees will come looking to work for you.

Write Concise Job Descriptions

You should always be as clear as possible in every job-posting. It is commonplace in certain industries to leave out important details in online job offers. 

The worst thing you can do in the hiring process is take applications from people who haven’t been clearly informed about the position. This is particularly common when hiring departments are forced to meet interview-quotas, and this is a good reason to avoid setting quotas. 

Reaching a wider group of candidates doesn’t help you narrow down people who are actually suited for the job. If you enjoyed this post, why not check out this article on Social Media for your Organizations Bottom Line!

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Social Media Marketing Tips for Luxury Brands

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Brands and Social Media

Social media marketing is no longer an option for most brands. Just hop on to Facebook, Twitter, or Instagram and you’ll see brands of all kinds pushing product and services through their social channels. And there’s a reason their spending money to do so: it works. For run-of-the-mill ecommerce stores and average consumer products, platforms like Facebook have made it so ridiculously easy to reach and target new customers that businesses of all sizes have recognized the potential. It’s a win for all parties.

But not so fast. If you’re a luxury brand, social media advertising isn’t as simple as it seems, and most of the strategies and tactics other brands are using on social might not apply.

“We’ve had to change the way we think about social media marketing, as we’re trying to maintain a high-end, luxury image but with discounted prices,” said Leon Rbibo, President of The Pearl Source and Laguna Pearl, which sells pearl jewelry online.

Here are the top five tips and tricks for advertising luxurybrands on social media.

  1. Take Advantage of Income Targeting

While Pinterest and Instagram audiences are (or should be) the main outlets for advertising luxury products, platforms like Facebook are still significantly used when in need of promoting premium services with higher price tags. In order to do just that, brands should take advantage of income targeting – especially since Facebook users are usually older, as well as more financially stable than Instagram users. The audience demographic data is currentlyobtained from average household income per US ZIP code, with four main options to choose from:household income – top 5% of US ZIP codes,
top 10% of US ZIP codes, top 10%-25% of US ZIP codes and household income – top 25%-50% of US ZIP codes.

  1. Maximize Brand Heritage by Selling Stories

When you are in the business of luxury marketing, one of the major aspects to keep in mind is that the client wants to know your story, your values, as well as why and how you create your products. One of the best examples is no other than Apple, who chooses to communicate with their customers by creating a cohesive story, from explaining the reasons why they exist to what they do: “Everything we do, we believe in challenging the status quo. We believe in thinking differently (why Apple exists). The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly (How Apple achieve their why). We just happen to make great computers (What Apple do).”

3. Hop on Social Networks with Visual Impact

When selling luxury items online, one of the main things you need to compensate on is the exclusive boutique experience – and in order to do just that, creating a boutique-like atmosphere through your website is imperative. The first thing on the ‘to do list’ when aiming to build up your aspirational image is to focus on extremely high-quality, high-detail photographs, then share them on visual social networks like Pinterest. The power of Pinterest when it comes to luxury items has been long demonstrated by Chanel, who, despite not having an account on the social platform, manages to be pinned thousands of times daily, simply by their supporters and clients. Whether it’s an image of their latest catwalk styles, pearl strands or chic belts, the brand has a very powerful presence on Pinterest.

  1. Use Comment-Baiting – The Right Way

As a luxury brand, hunting for comments might seem a little too frantic – and that might interfere with your exclusive image. But the good news is that there are a few simple tricks you can apply in order to make sure that those comments are rolling in. While not exactly in the luxury arena, take Forever 21 as inspiration: the brand’s creativity paid out when they asked their followers indirectly to formulate their rapper name, which lead to thousands of comments and shares within hours. A little innovation is all you need when trying to achieve your likes and comment goals on social media, be it Instagram or Facebook.

  1. Post Previews as Teasers and Estimate Demands

You are about to launch a new collection – or, you’re just starting to design a few new products. Whatever stage your creative process may be at, it’s never the wrong time to post a little teaser on social media. This tactic will achieve multiple things at the same time: it will create demand and stir interest, it will show you just how liked your new designs are via the likes and comments you receive and it will make your followers tune in again to see your final products – all of which are great for your business. If you b enjoyed bthis post, why not check out this article on Social Media for your Organization!

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Social Media For Your Organization’s Bottom Line

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Social ecosystems

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out sophisticated frameworks for understanding how social media can impact not just the business as a whole, but also every business unit and every stakeholder within that business.

One very interesting framework starts out by thinking of the different types of social content within your organization in terms of a “social ecosystem.” This includes your customer communities, your social networks, your social media profiles, and your community platforms. Each of these serves a different underlying purpose. Some of these, for example, might serve as “listening posts” where you get closer to the voice of the customer. Others might act as platforms for customers to collaborate with fellow users, followers and fans.

The continuum from collaboration to community

It’s also possible to think about social as providing a vast continuum of value. At one end of the continuum, you have social CRM, which is all about generating insights, analysis and intelligence about your customers. At the other end of the continuum, you have mass market social media (Facebook, Twitter, etc.) As you move along the continuum from pure CRM to mass market social media, you start to get into collaborative social tools. Move even further away, and you start to get into customer communities and social media platforms that encourage sharing and interaction. Thus, as you move along the spectrum, you will move from insights and intelligence, then to collaboration, and then to community.

Objectives, Goals, Strategies and Tactics (OGST)

Once you have a big picture view of your social ecosystem, it’s time to think in terms of putting goals and metrics into place for each of these ecosystem components. One way of doing that is by using the OGST (Objectives, Goals, Strategies, Tactics) framework. In other words, there should be a clear objective and goal for every component of your social ecosystem. And you should then back up those objectives and goals with clear strategies and tactics. For example, one piece of your social ecosystem might be based around customer advocacy, while another is based around lead generation. So how are you going to achieve those objectives and goals?

The many dimensions of social media value

It’s also important to be able to think about the various ways that social media creates value for your organization. Often, each element of your social ecosystem will contribute value in several different ways. For example, some social tools might be best for making direct sales to customers. Others might be good at boosting overall brand awareness. But the same tools used for direct sales can also be used for lead generation, and the same tools used for brand awareness can also be used for customer advocacy.

By thinking about the various components of social media value, it becomes much easier to communicate to management and board members why your organization is investing so much time and resources into social. The goal, of course, is to be able to show how social media is tied into the entire customer lifecycle. This includes the time when the customer first starts investigating your products, the time he or she purchases that product, and the time when he or she starts to form deeper bonds of loyalty with your organization. By using social media, you can ensure not just a happy customer, but also a happy repeat customer. If you enjoyed this post, why not check out this articole on Social Media Channels for your business!

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Boost Your Blog with Social Media

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When you write a blog or news article or section for your Wordpress website, its only successful if enough people are reading it. However, poor marketing means you might be missing out on a lot of customers.

Wondering how to get blog followers? Keep reading to learn about five ways to boost your blog with social media!

Use Facebook

Facebook remains the gold standard for social media promotion. This is mostly because it is so easy to use.

For instance, you can create a Facebook page for your blog. When people “like” that page, all of their friends share it. Furthermore, people can share your blog posts via this platform.

Facebook also makes it easy for users to send you messages. This can help readers feel more engaged with you as a writer, making them likelier to spread the word and building your brand credibility.

Get Twitter

Twitter is a social media platform that embraced a simple rule: “keep it short and simple.”

While the character count has been raised to 280, Twitter messages still tend to be short and sweet. This makes it easier for people to scan your posts.

Also, Twitter is all about hashtags. You can piggyback off of trending tags to promote your blog. Alternately, you can create your own hashtags and hopefully go viral!

Automate Things

Most people who use social media for promoting their blog post on multiple platforms. The only way to do this successfully is to get automated.

WordPress and other tools allow you to quickly publish the same post to multiple platforms. And apps such as Tweetdeck allow you to write and schedule tweets in advance. This lets you post multiple times a day without taking all of your time.

Automation also lets you deliberately post at the times your audience is most likely to see the message. This may seem like a small detail, but it is crucial to getting seen.

Get Visual

Social Media Trends Flipsnack

The verdict is in: Instagram marketing is here to stay. And this is a great way to bring your blog content to life.

If you’re not careful, blogs can seem faceless and lifeless. Readers may not know who you are and will not feel engaged by your words.

However, Instagram lets you share pictures of your life and your personal journey. Once readers feel invested in the writer, they are likelier to become passionate about what you have written.

Use Linkedin

LinkedIn is one of the later entries to the world of social media. However, it can be the biggest asset in helping you grow your blog.

At the end of the day, LinkedIn is best at linking people with related networks and individuals. You may be able to use it to find guest bloggers that can grow your business.

You can also use LinkedIn to “keep up” with other bloggers. By understanding your competition, you can make sure your blog offers what they do not.

Getting Blog Followers

You can increase your follower count by strategic reposting and promotion with a tool like Crowdfire, one of my favorites, which has a ton of great features for posting, reposting, curation and analytics. Get a free account from here. If you enjoyed this post, why not check out this article on Building Brand Credibility!

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Build Brand Credibility on Social Media

Brand

If you are a Wordpress site or business owner, you want to be that brand people rave about to their friends, remember first when they need your product and patronize no matter how other brands convince them to do otherwise. You want to be that brand consumers trust so much they wouldn’t mind spending more knowing that they’ll get their money’s worth. You want to be that brand so credible stores would fight for your product to be on their shelves. But the question is: how will you make that happen?

Unless you’ve been living under a rock, you know the power that social media has to the consumers of today. 90% of marketers said social media has increased business exposure and 75% said it drove more traffic to their website, which is no surprise considering that there are 3.196 billion social media users around the world in 2018. That’s almost half of the world’s population. To get started with your social media efforts in building brand credibility, here are a few takeaways that you could use:

Before you go viral for the wrong reasons, fix any business glitches first

If you want to go viral on social media, it has to be for the right reasons. So before someone digs up your flaws and tarnish your credibility online, make sure to fix any glitches within your business first. Be like Erik Gordon, so they say, where he used consistency to defend himself against accusations thrown at him and continue to be successful in his career as an investor, philanthropist, and film and television producer. You will make mistakes at some point, whether in your personal life or business, but being transparent about it and finding the right solutions to address those problems is a good way to establish your credibility before you start your social media marketing efforts.

If you haven’t done it yet, start a website or blog

Blogging Image

A blog or website is not only a great starting point for you to build credibility, but it is also an incredible platform to show the more human side of your business. But setting up one just wouldn’t do the job. You also need to create consistent, refreshing content that people will love enough to share on social media platforms, articles that are useful for your audience and compelling enough to push them to take action. A lot of entrepreneurs still write their own blog posts because it gives them the opportunity to connect with their consumers, which is a great way to build that trust in them.

Be the brand that offers value and nothing but

Blendtec

Blendtec, an appliance manufacturer selling blenders went from being nobody to becoming a global brand by using YouTube videos featuring its products blending everything from CDs to an iPhone 4. Their videos became so viral that Steve Jobs even made a guest appearance when they blended the iPhone 4.

Now, this is a classic example of social media marketing done right. In a sea of useless promotional videos, you need to be that brand that offers value to your consumers by showing them exactly what your product can do. This gives you the opportunity to build a relationship with consumers before making a sale, which is very important for retention.

Practice a habit of consistency in all your social media platforms

According to research, 51% of social media users unfollow brands that post irritating promotional content or those who don’t post anything at all. Now the key to a successful social media marketing campaign is consistency. Consumers nowadays look to social media for product information to help them make purchasing decisions, so it’s the perfect opportunity to put your brand forward by providing consistent content on your social media platforms.

Brand

Finally, always make your social media campaigns about your consumers and not about you. Simply put, give them what they want to hear. For instance, if you’re selling a gadget for the elderly, you can’t expect them to want to hear you talking about all the technical features of your product because really, all they want to know is how they can use your product and how it will benefit them. Also, it’s a good strategy to come up with several problems and show your audience how your product can help address them.

Building brand credibility doesn’t happen overnight. It’s a process that takes time because if you want your relationship with consumers to last, you can’t force them to like your product immediately. It has to come from a sense of trust that will eventually give them more confidence to your brand that they’ll be more than happy to share it with others.   

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6 Steps To Becoming A Social Business

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Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is social. Being a truly social business means that social media is part of your company’s culture and corporate DNA. It means that both front-line employees and top executives are using social media as part of every new initiative or strategy”

Back in 2013, the Altimeter Group outlined the six stages of social business maturity that would result in the final transformation of a company into a social business. That study (“The Evolution of Social Business”) was more than theoretical conjecture – it was based on survey results from nearly 700 social media professionals and executives.

Step 1

The transformation starts with a planning stage. This could mean running a few pilot projects or other proof-of-concept projects. It also means listening to customers and other stakeholders to see what they are thinking about. And it also means reviewing resources to see what’s available to be invested into social media projects.

Step 2

After that important first step, a company must begin to build its social media presence on platforms such as Facebook, Twitter or Instagram. This requires thinking about how to use those platforms strategically, in order to meet core business objectives. For example, if your company prides itself on best-in-class customer service, you’d probably want to make Twitter a core component of your social strategy.

Step 3

Then, it’s time to think about building engagement with customers, forming communities, and finding your super-fans across social media. In short, your company needs to become part of a larger social media ecosystem. You are starting to build feedback loops, in which you are constantly refining what you post on social media, and how you connect with customers, fans and partners.

Step 4

Those first three steps are what most people commonly associate with becoming a social business. But as the Altimeter Group pointed out, you’re still only halfway to becoming a truly social business. You also need to formalize the role of social media within your organization. Who is the primary “executive sponsor” of social within your organization? For some companies, it might be the CEO. For others, it might be the CMO or CTO. Obviously, if there’s buy-in from the CEO, there’s a good chance the company really can become a social business.

Step 5

The next step is integrating social media strategy with the overall strategy of the company. If your company has different departments, units or affiliates, they all need to understand the role of social. And the right reporting relationships have to be set up such that the right C-level executives can see, for example, the impact of a recent social media campaign on a new product launch.

Step 6

The last step is perhaps the most exciting step – it’s when social has been so ingrained into everything that your company does that it’s possible to talk about a “social culture.” Your HR department is now using social media to recruit new employees. Your marketing department has a social media component for every new splashy campaign. Your customer service department has embraced social media as a way to boost overall customer satisfaction.

At that point in time, your company has truly become a social business. It’s not just that you are implementing new social strategies, it’s also that everyone in the business has a social-first mentality. If you enjoyed this post, why not check out this article on Buying Instagram Followers!

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Social Media Tips for Wordpress Site Owners

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Social media can be a boon for Wordpress website owners. It helps you to expand your reach by connecting with new audiences and prospective customers, and provides a platform on which you can advertise your products or services.

One study shows that consumers are 71% more likely to buy a product or service after a positive social media experience, while the number of social media users in 2018 reached a massive 3.196 billion. This was 13% higher than the year previously.

In fact, so powerful is social media that some businesses use it exclusively to advertise and generate sales.

However, like any marketing channel, it’s crucial to target your customer segment and communicate with them in the right way. Failure to do this will result in your efforts landing on deaf ears, which is a huge waste of time and money.

So, take a look at these top 6 tips on how to create an effective and sustainable social media strategy for your small business.

Identify your target audience and make a plan

Before you post a single word, work out who you want to connect with on social media and for what reason. For example:

    1. Prospective customers for lead generation and sales.
    2. Existing customers for relationship building and customer service.
    3. Stakeholders and investors for future backing.
    4. All of the above.

Of course, you can engage with more than one group simultaneously on a single social media channel. But it’s important to narrow down your audience in order to recognise their needs, and understand how your service can solve their problems. Sometimes it’s beneficial to first understand who you are NOT targeting — such as a certain age group, geographical area, or business type — so that you can hone your content to make it more relevant to your readers. That way, you’re more likely to gain traction with your followers and encourage ‘likes’ and shares, which will spread your brand to a wider audience.

Monitor your followers

Social media is all about attracting followers so you can communicate with an engaged community of people. However, while the initial aim is to build lots of followers to increase your reach, you should monitor your followers and be ready to clear out ‘spam’ accounts.

Any time you publicly share information, there is a risk of attracting the wrong people. This is of particular concern for small businesses who don’t have the resources in place to monitor and handle privacy concerns. This article explains some of the social media mistakes that can lead to privacy issues, and you can help prevent these by taking some basic steps.

Firstly, protect your home and personal information by using a registered business address. If you work from home, you can use a virtual office as your company office. This provides a business address with mailing services and on-site workspace, which provides a corporate environment for your company without the cost of a full-time office.

You can then use your virtual office for all your public social media and marketing accounts. For instance, register a web domain name under your virtual address, your social media accounts, your company letterhead and business cards, website ‘contact’ page, and more. It will add a layer of protection and separate your business from your home life.

Research your competitors

Getting started on social media can be daunting. One of the best ways to speed up the learning process is to follow what your competitors are doing. Make sure it’s a well-followed social media account with plenty of recent positive activity, and draw inspiration (but don’t copy!) from the type of content they post. You can also look at successful social media profiles of businesses from other industries to see how they engage with their followers.

At the same time, don’t be afraid to check out some of the poorer efforts to see what NOT to do. You’ll soon figure it out — if you find yourself skimming messages with no inclination to click or share, they’re not hitting the right notes. Learn from their mistakes.

Choose specific social media platforms

Social Media Trends Flipsnack

One of the biggest mistakes businesses make is to sign up to multiple social media platforms. Our advice is to start with ONE social media platform with a view to add a second, and later a third, once you have found your stride.

So which one to choose? You might have an idea that Facebook or Instagram is better for lifestyle products, while Twitter and LinkedIn suits B2B service businesses. Even if you’re familiar with social media for business, don’t make assumptions — research as much as you can before taking the leap. This report from Hubspot is a great place to start, as it provides detailed demographics information for all of the major social networks and will help you gauge where your audience spends their time online.

Create a content calendar

So once you’ve established who you’re targeting and which social platform provides the best way to reach them, it’s time to start posting. Start by creating a content calendar detailing which type of content you will post, and when.

A golden rule of social media marketing is: don’t ‘sell’ too much. Try to avoid posting bland product listings and special offers. Aim for the 80:20 rule: 80% of your social media content should be informative, educational, or entertaining. The remaining 20% can promote your brand or highlight products for sale.

That means you need good, useful content that’s not overly promotional. This can include your own blog posts and editorial content, but you can also look to external sources for helpful information. Keep a lookout for articles, free guides and how-to information that you can share on your social media profile. Add a short comment explaining why the post is worth reading and how it can help.

TIP: Always tag the original company or author in your post, as they are more likely to acknowledge your tweet and return the favor by sharing it on their own profile. That effectively broadcasts your brand to a whole new audience.

Post regularly and build your audience

Social media is all about consistency. Post regularly, ideally at the specific times when your audience is most active. When is the best time to post? That depends on your target audience. Check out this detailed guide from Sprout Social for solid information on the best publishing times for each major network and industry.

To help keep things running smoothly, you can schedule posts to go live by using a tool like Hootsuite or Tweetdeck — this ensures that your posts will continue to appear even when you’re out of the office.

One thing to remember about social media is that it’s not all about ‘me, me, me’. It’s SOCIAL media — think of it as a two-way conversation and rather than simply publishing a steady stream of one-way messages, aim to communicate with your followers and respond to their posts in the same way that you aim to garner responses from them.

Above all, your social media activity should always add value. Whether it’s a useful step-by-step guide, a special offer to help your customers save money, or a lighthearted Friday afternoon post to raise some laughs, always aim to provide relevant, engaging content that resonates with your audience. You can use a tool like Crowdfire to get a lot of things done, its free at basic level, which is pretty efficient. If you enjoyed this post, why not check out this article on Social Media Management!

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Finding Lucrative Niches on Social Media

Few small businesses offer products or services that carry a widespread, universal appeal. Instead, they tailor their marketing and advertising efforts toward specific niches and customer profiles. Though many entrepreneurs view social-media marketing as an opportunity to rapidly expand their consumer base, it’s often a better idea for businesses to focus on finding lucrative niches. Indeed, the key to success with digital marketing lies in finding, engaging, and converting digital leads into sales. To that end, today we’ll focus on the first aspect of this three-pronged approach and discuss how businesses can locate profitable opportunities on social media.

Let Consumers Find You

One of the best ways to create an online marketing strategy –– particularly with an emphasis on social media –– is to create a content network. Traditionally, marketers have viewed social media as an initial “touchpoint” between businesses and consumers. And while that can certainly be the case, professionals can also direct leads to their social-media profiles from their own web pages. By creating a diverse, rich, and compelling array of content and posting pieces to social-media outlets like LinkedIn, for instance, companies can create their own “niches” and attract interested leads from a variety of sources.  Using Social Media tool like Crowdfire they can “spread the love” as it were, to potential followers and clients and build a wider audience. On the subject of Linkedin, Crowdfire also does an excellent job of posting their YouTube videos to Linkedin (and other channels), a function missing from the current YouTube creation process.

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Conduct Competitor Analyses

New business owners may be reluctant to admit it, but their competitors can make sound marketing decisions. In fact, you can almost guarantee that your most successful rivals already execute dynamic social-media tactics and understand how and where they should engage with consumers. Fortunately, there’s nothing stopping you from analyzing how your competitors approach social media. By examining their rivals’ efforts, business owners can determine which niches are the most saturated and which are largely ignored. From there, a company can decide to attempt to outshine their competition or explore untapped opportunities — either of which could lead to the discovery of a new niche platform or demographic.

Explore the Web

Ecommerce Niche

No single social-media platform enjoys a monopoly. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit, (etc.) all offer users different experiences, and, as such, attract different kinds of users. Businesses that want to carve out their own niche need to be willing to explore the far reaches of the internet to uncover social-media sites that cater to their target demographic, field, or industry.

The Bottom Line

Regardless of whether you’re trying to promote an RMS POS system or a new line of microwave ovens, there are ways to ensure qualified leads find your business online. At the end of the day, it’s more beneficial for marketers to prioritize generating sales than garnering followers. Gaining popularity on social media isn’t a bad thing, of course, but tangible sales matter more than likes, shares, or follows. Keep that in mind at all times, and you’ll be sure to form a social-media plan that works for your company! If you enjoyed this post, why not check out this article on Geo Targeting for Social Media!

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Social MediaTrends

Social media has had a turbulent year to say the least. Many social giants, Facebook in particular, has been criticized for issues ranging from data privacy to manipulative content. This year, Facebook users learned that the social network had compromised their privacy by allowing access to the personal information of millions of people to a political analytics firm. The data privacy issue put into sharp focus the magnitude of power these companies have over user data. Many people for the first time acknowledged the extent at which bad actors can exploit and disrupt government elections, broadcast viral propaganda and spread messages of hate across the globe. As the scandals mounted, both the public and the government were left questioning just how much power social networks (should) have and how much responsibility we all have to each other.

Despite this backlash, social media continues to be a pervasive part of most Americans’ lives. According to a recent report, social media and messaging apps accounts for roughly 1 in every 3 minutes people spend on the internet and Facebook remains the primary platform for most Americans. Approximately two-thirds of U.S. adults (68%) report that they are Facebook users, and nearly three-quarters (75%) of those users access Facebook on a daily basis. Among younger generations, video and photo sharing sites are even more popular as an astounding 94 percent of 18- to 24-year-olds regularly use YouTube.

The negative aspects of social media are hard to ignore, but on the flipside, what about the positive impact of social?  Social media networks give users an opportunity to connect with others personally and professionally across the globe, catalogue and share life’s important moments, mobilize and fundraise for important causes and simply be entertained. Businesses have an opportunity to engage and service their customers more efficiently in an increasingly connected and digital world.

So, what does 2020 hold for social media? How will user behaviour change in light of these issues and opportunities? Here are my social media predictions for 2019:


2019: The Rise of Dark Social for Consumers and Brands

Facebook User Trends

Dark social, despite sounding ominous, means sharing content that occurs outside of what can be measured by traditional web analytics. It can also mean an online community where identity takes a backseat to free, anonymous content sharing. In this political and social climate, I predict an emergence of dark social in terms of how people share content and how brands look to monetize what content is shared in private spaces.

People still want to be social online, but they don’t necessarily want these interactions to occur under the gaze of the entire world. Social networks have become a place for people to share carefully crafted snippets of their life with friends, family and strangers who view their public profiles. The historical record that many social networks leave behind has led to widespread self-censorship. People are reluctant to post content for fear that it will be dredged up months or even years later.

In my view, the context gap is one of the driving forces behind the emergence of dark social. The context gap is where identity and permanence take a backseat to content. In their daily lives, people often interact with different groups. The things you might talk about with your family around the dinner table are often a far cry from the conversations you have with friends during a pub crawl. Context collapse is what happens when these different groups collide in one place — usually weddings or social media. If you share something online, everyone you know is able to see it. This often leads to a chilling effect where people find there isn’t much they want to share with everyone. Dark social just may be the answer.

Dark social accomplishes two goals for users: addresses a desire to project a particular image and gives people an opportunity to avoid damaging material in a social sharing economy that is anything but open and transparent.

One of the ways people avoid leaving behind a trail of (potentially) embarrassing uploads is by favoring networks with disappearing content like Snapchat and Instagram stories. The disappearing nature of Snapchat’s content is especially appealing to younger generations, with 78 percent of 18- to 24-year-olds using the platform. On the app, people can share content they find funny, interesting or important without having it associated with them forever.

For brands, marketing on traditional platforms like Facebook, while highly effective at scale, requires brands to flatten people into pre-established buckets. Dark-social spaces, on the other hand, function more as focus groups. They provide an honest, inside view into what tastemakers and potential customers are thinking and sharing.

Dark social is about understanding overall traffic and consumer sentiment. From there, brands can get a bit more granular by applying basic demographic information to these platforms. Knowing this information can help marketers make better sense of the trends and conversations they observe in these spaces. Combine that insight with a smart understanding of what different groups that have gathered tend to discuss, and there’s a new entry point for understanding how to market products and services.

Visual Communications Continues and Evolves

From text posts to infographics, from pictures to the explosion of online video, and back to short, digestible content like gifs and memes, I predict that the visual culture on social media will continue to shape shift. Our ability to communicate through visual language and the creativity we experiment with in this medium will continue to evolve. The next iteration to go mainstream could be AI-driven gifs or once 5G comes into play, the ability to post high definition selfies or stream 4K live video on social. Whatever form this communication takes, it will be designed to interact with audiences at increasingly quick speeds.  

Social Media and the Generational Divide

Facebook

In 2020, it is estimated that there will be around 3+ billion social network users around the globe, up from 2.46 billion in 2017. That 3 billion users is now made up of four generations: Baby Boomers, Generation X, Millennials and Generation Z.  All four cohorts have different user behavior, social channel preferences and varying tech experience. Facebook, Instagram, Twitter and Snap are all important social experiences offering unique ways for connecting people. Facebook will continue to dominate by sheer number of users, but I predict that people will fragment even further and organize by age group. Younger people in the Gen Z group in particular will engage, not only where their peers are, but on the channels that offer authentic, new ways to express themselves and connect with others online.

Rise of Stress Free Social

With so much of traditional social media tied to identity and personal branding, a “comparison” culture has emerged where people feel the need to measure their lives against what other people are posting.  Compounded by the social media drama of 2019, people are welcoming “stress free social” where authenticity and content is entertaining, interesting and real. Posting authentic content anonymously where its free from judgement or trolling will rise in popularity. As users attention spans continue to shrink, I predict disappearing content like Instagram Stories and Snapchat to sharply increase in popularity.

The events of were dizzying 2019 when it came to social media, but 2019 marks an interesting turning point. We’ll continue to create new social media sharing experiences and probably pay closer attention about how our data is used and take greater responsibility for the content we share. As we continue, “getting back to basics” is the best way to characterize this year. If you enjoyed this post, why not check out this article on Social Media Management

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15 Ways to Increase Your Social Media Presence

It’s just about impossible to run a successful company without setting up social media accounts on sites like Facebook, Twitter, Pinterest and Instagram for it.

You’re also making a huge mistake if you’re not taking the time to establish a strong social media presence. It’s not enough to just create social media accounts. You also need to monitor them closely and keep them as active as they can possibly be.

There are some pretty simple ways to give your social media presence a big boost in 2019. By acting strategically, you can connect with your social media followers more and build up your brand in the process.

Let’s take a look at 15 easy ways you can increase your social media presence over the course of the next 12 months.

Create Goals for Your Social Media Presence

What exactly is the point of you creating social media accounts for your brand?

Far too many brands sign up for social media simply because they think it’s something they have to do. But the truth is that you’re better off staying off social media if you don’t have a clear purpose.

Before you begin posting on social media regularly, you should sit down and create a list of goals for your social media presence. Is your goal to:

  • Answer pressing questions from your customers?
  • Make your brand look cooler?
  • Attract more attention to the brand-new website you just launched?

Whatever the case may be, you need to have clear goals for your social media accounts. Otherwise, you’re not going to get any real satisfaction out of running them.

Figure Out Who Is Following You on Social Media

Take a look at some of the people who are following you on social media thus far. Who are they, and what do they want from your company?

It’s very important for you to identify your target audience and, more importantly, to cater to them. If people are following your brand because they want to keep up with your latest product drops, the last thing you want to do is flood your social media feeds with pictures of the cat that keeps everyone company in your office.

You should figure out who is following you on social media now and continue to monitor your followers in the future so that you can deliver the kind of content they want.

Commit to Checking Social Media Early and Often

About five years ago, you could get away with only checking your brand’s social media accounts a few times a week. But now? If you’re not checking them at least a few times every hour, you could be missing out on a big opportunity to increase your social media presence.

Social media addiction has turned into a very real thing, so you want to be careful about how you interact with the various social media sites. But you also want to stay on top of what’s happening on social media and check in on your followers as often as you can.

Establish a Clear Voice for Your Brand

If your brand was a real person, what would it look and sound like?

One of your goals when you’re trying to increase your social media presence should be to establish a clear voice for your brand that speaks to your followers. Your brand’s voice should be unique to your company and should set you apart.

It can take some trial and error to find the right voice for your brand. Don’t be afraid to take some risks when you’re first starting out.

Form Real Relationships With Your Followers

Social

Once you get into the swing of things on social media, you’re going to start receiving messages from your followers. You should make it a point to respond to those messages. You should also provide people with the information they’re looking for.

You do want to be careful about interacting with so-called internet “trolls” that will try to ruin your day. They’ll often say and do things just to try and get a reaction out of you.

But you should make every effort to communicate with your followers and form actual relationships with them. It’ll lead to your followers becoming more loyal to your brand over time.

Find the Best Times of Day to Put Up Social Media Posts

Are you putting up most of your social media posts either very early in the morning or very late at night?

Those times might be convenient for you. But chances are, people aren’t ever going to see posts when they go up at those times.

Instead, try posting in the middle of the day when you’re more likely to attract more attention from followers. A lot of people tend to check in on social media during breaks at work or school and during lunchtime.

You might see a big uptick in social media activity when you post at the right times and you can use a tool like Crowdfire to schedule posts spread out through the day.

Come Up with a Calendar for Social Media Posting

A lot of your social media posts will probably be spontaneous. You’ll think of something interesting to say and post about it on social media without giving it any extra thought.

It’s fine to do this, provided you’re not haphazardly throwing up posts that could potentially put your brand into the wrong light. But at the same time, you should also schedule at least some of your posts ahead of time.

Consider putting together a calendar every month with the different posts that you want to schedule to go up throughout it.

Avoid Trying to Sell Something at Every Turn

Are you having a 25 percent off sale at your main store this weekend?

Cool. Post about it once on social media…and then move on!

The last thing you want to do is turn your social media feeds into a steady stream of advertisements. If you’re constantly trying to sell something to people, they’re going to lose interest in your brand.

Use a Combination of Words, Photos, and Videos

When putting together social media posts, you should mix things up and use everything from words to photos to videos.

Generally speaking, photos and videos usually work best on social media since people don’t have to put too much thought into them. But the real secret to social media success is hitting people over the head with all different types of posts and keeping them on their toes.

Add Social Media Links to Your Brand’s Website

Outside of manning your social media accounts, you should also have a website set up for your brand. You can get a stunning website for your company by relying on Arvig Media website design.

Just make sure you don’t forget to add some social media links on it. It’s an easy way to let people know you’re on social media in the first place.

Use Social Media to Hold Special Contests

In an effort to connect with your followers, you should consider holding special contests on social media every now and then.

Tell everyone to retweet or share a social media post for a chance to be entered into a contest to win free products and/or services. You might be surprised by how crazy some of your followers will go when you offer them free stuff.

Capitalize on Opportunities to Go Viral

Remember that time Beyonce name-dropped Red Lobster on her 2016 album, Lemonade, and it took Red Lobster FOREVER to acknowledge it?

Don’t do that!

There’s a pretty good chance Beyonce isn’t going to get around to name-dropping your brand anytime soon. But if there’s even a small chance that you could potentially go viral with a social media post, take a shot.

Those kinds of opportunities don’t come around very often.

Keep an Eye on the Latest “Trending Topics”

There are always one or two topics holding social media hostage at any given moment. One minute, it might be something the President said, and the next, it might be the latest Game of Thrones teaser.

Keep an eye on what people are talking about and, if it makes sense, inject your brand into the conversation. If you say something really smart or funny about a trending topic, your post could end up going viral and giving you the attention you deserve.

Experiment with Social Media Advertising

A few years ago, some social media experts predicted social media advertising was going to take over the social media game. And they were right in a lot of ways.

Many brands have started to invest in Facebook ads, promoted tweets, and other forms of social media advertising. It could be a good option for your brand.

Never Lose Sight of What You’re Trying to Accomplish

It’s easy for some brands to get carried away once they start posting on social media regularly.

While it’s good to establish a social media presence, you also don’t want to overdo it and miss out on hitting your original goals. Your social media accounts should, in some form or fashion, help your bottom line.

If they don’t, it might be time to rethink the way in which you’re using them.

Start Increasing Your Brand’s Social Media Presence Today

There is absolutely no reason for any brand not to have a social media presence in 2019.

If your brand doesn’t have one at the moment, make establishing your brand on social media one of our New Year’s resolutions. You’ll be glad you did once you start to see how much more successful you can be with active social media accounts. If you enjoyed this post, why not check out this article on Social Media Emojis!

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Why People Buy Instagram Followers

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Popular Instagram Strategies

Instagram is a popular social media platform. You can share pictures and other content easily on Instagram. People buy Instagram followers for various reasons. For business, this will enhance their brand visibility hence open up more markets. For celebrities, it is a simpler way of gaining popularity. Individuals also buy Instagram followers for fame and social media interactions.  You can gain more followers on Instagram through various ways including buying them online.

Here are the top 3 reasons why people buy Instagram followers:

  1.   Online visibility

Your online presence is dependent on views and shares that your content receives. This enhances your influencer capability. Social media marketers use popular pages in online marketing. This can be an additional source of income from paid ads and lead generation. Through such avenues, you can reach a wider audience and this may generate income through more sales or payment packs from relevant online businesses. Through reposts, comments and discussion points from followers; your level of engagement with the online audience is increased. This helps to market your brand and increase your market presence.

  1.   Reputation

People love celebrities and like being associated with them. Research shows that posts or pictures of celebrities get many comments and likes. Having many followers helps to build your reputation. You also become influential, such that any post on your page gets many views. As long as you have many followers, your posts will have many comments and likes. This influences other people to also visit your page, and follow your posts building your reputation. It also becomes possible to get many chain reactions hence more engagement. To maintain good repute on social media, you must ensure that your followers are getting high-quality content. This will help you to build loyalty among your followers.

  1.   Internet marketing

Your products and content will reach a wider market niche if you have many followers on Instagram and other social media platforms. If you have many Instagram followers, you may link your account to all other social media platforms. This way, you can spread the content, and reach a wider market niche. Potential clients who visit your site may also check reviews and feedback from your online followers. This helps to give credibility to your business. Conversion rate increases due to more leads which can be converted into sales. Search engine ratings increase when you have many followers. With a higher ranking in Google and other search engines, more traffic will be directed to your site. Another important tip is to link your website to your Instagram and other social media accounts. This is a cost-free effective marketing technique that helps to grow your business.

If you do not have many followers, you are missing out on business. Through various online resources, techniques, and tips, your Instagram account will get more exposure. Before you buy Instagram followers, you should do a little research to identify the best sources. It is also advisable to generate organic followers. As much as possible, you should avoid bot generated followers as they do not engage potential customers.
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